How Social Media is Shaping Business
-
date post
19-Oct-2014 -
Category
Business
-
view
131 -
download
0
description
Transcript of How Social Media is Shaping Business
![Page 1: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/1.jpg)
Photo by kevin dooley - Creative Commons Attribution License https://www.flickr.com/photos/12836528@N00 Created with Haiku Deck
![Page 2: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/2.jpg)
![Page 3: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/3.jpg)
![Page 4: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/4.jpg)
Photo by bunchofpants - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035580274@N01 Created with Haiku Deck
![Page 5: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/5.jpg)
![Page 6: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/6.jpg)
![Page 7: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/7.jpg)
![Page 8: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/8.jpg)
![Page 9: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/9.jpg)
![Page 10: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/10.jpg)
![Page 11: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/11.jpg)
![Page 12: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/12.jpg)
![Page 13: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/13.jpg)
Credit: SparkFreedom
![Page 14: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/14.jpg)
Photo by otodo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/38235797@N03 Created with Haiku Deck
![Page 15: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/15.jpg)
Photo by lonely radio - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/31331368@N00 Created with Haiku Deck
![Page 16: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/16.jpg)
Photo by damiengabrielson.com - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/41819939@N00 Created with Haiku Deck
![Page 17: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/17.jpg)
Photo by Mukumbura - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/11738433@N03 Created with Haiku Deck
![Page 18: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/18.jpg)
Photo by Jon Wiley - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/61436699@N00 Created with Haiku Deck
![Page 19: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/19.jpg)
Photo by amphalon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72427312@N00 Created with Haiku Deck
![Page 20: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/20.jpg)
Photo by photophilde - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/82182478@N00 Created with Haiku Deck
![Page 21: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/21.jpg)
Photo by Jhong Dizon | Photography - Creative Commons Attribution License https://www.flickr.com/photos/27636029@N05 Created with Haiku Deck
![Page 22: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/22.jpg)
More than 19M YouTube views and 1M in sales for Orabrush
![Page 25: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/25.jpg)
Photo by xavi talleda - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/46527925@N04 Created with Haiku Deck
![Page 26: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/26.jpg)
Oreo’s media-centric tweets
![Page 27: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/27.jpg)
![Page 29: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/29.jpg)
![Page 30: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/30.jpg)
![Page 31: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/31.jpg)
Photo by ahh.photo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51052219@N00 Created with Haiku Deck
![Page 32: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/32.jpg)
![Page 33: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/33.jpg)
Photo by MyTudut - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/48450255@N08 Created with Haiku Deck
![Page 34: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/34.jpg)
![Page 35: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/35.jpg)
![Page 36: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/36.jpg)
![Page 38: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/38.jpg)
![Page 39: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/39.jpg)
![Page 40: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/40.jpg)
Klout.com
![Page 41: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/41.jpg)
The Usual Suspects• Fans/followers• Retweets/shares• Replies/comments• UGC submissions• Reach• Klout Score
Real Indicators• Intended audience acquired• Reader -> Customer• Conversations generated• Reader -> Participant• New sources acquired• Gains made
![Page 42: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/42.jpg)
Photo by ianmunroe - Creative Commons Attribution License https://www.flickr.com/photos/86838704@N00 Created with Haiku Deck
![Page 43: How Social Media is Shaping Business](https://reader036.fdocuments.in/reader036/viewer/2022081518/5444a4ccb1af9f740a8b4a1d/html5/thumbnails/43.jpg)
Mandy [email protected]
@mjenkinsMandyJenkins.com
These slides & more at slideshare.net/mandyjenkins