1. Leveraging Social Networks to Add Member ValueMedical Specialty Society2012 Summer Meetings

2. Your SpeakersIn Chicago Scott Bradbury, AAP - @elearningCMEIn Alexandria Anne Grupe, ASCO - @CMEGrupe Dino Damalas, ACC - @ddamalas(And you can also find us on LinkedIn and Google+) No, nothing to discloseexcept maybe a penchantfor geekiness 3. Introduction & Definitions: Social Networking Tools 4. Defining Social Media Internet-based applications whichallow for the creation and exchange of user-generated content and includes services such as social networking, professional online communities, wikis, blogs, and microblogging. 5. The landscape 6. Blogs 7. The Big 3 For professionals 900 million active users 175 million users Launched in 2004 Launched in 2002 They made a movie about it Active CME group (6300 members) Uses a gated-access approach Twitter 500 million users Launched in 2006 Technically, it is a micro-blogging service Users can send and read text-based messages of up to 140 characters known as Tweets 8. Inconsistent Data of Docs Using SoMeSermo 2010 Do you use ____ professionally?2% Twitter4% Facebook PeerView 2010MCM 2010; unpublished 9. Misleading Data of Docs Using SoMeDo you have a Facebook account? 64% YES 36% NOHave you ever used Twitter?20% YES80% NOHave you ever participated in an online health blog?35% YES 65% NODo you use YouTube? * ACS has a YouTube Channel82% YES 18% NO(n~300) American College of Surgeons 2010: http://bit.ly/e5PiaP 10. !!%*&^## Data of Docs Using SoMeSept.2011 11. Wheres The Value?http://www.intuit.com/websites/small-business-social-media-infographic/ 12. Specific Use Case: #MSS12 13. How Social Media is Changing the Learning Landscape 14. Traditional Learning 15. What has changed? Search SocialInternetToolsNetworks Large volume of clinical content Access to content is faster / easier Finding more Learning is not just CMEimportant than Instantaneous network of like-minded professionals knowing? Content is curated by people you trust / respect Clinical knowledge is estimated to double every 18 months. Given the massive volume of medical research, it is impossible for any physician to keep up with all new developments. A new study on a specific condition or its treatment might have been published just the day before the physician sees a patient.I dont need to know everything, I just need to know where tofind it, when I need it 16. Potential Pitfalls Source: xkcd - http://xkcd.com/903/ 17. The path to learning is no longer a straight line..Watch TutorialEmailWikipedia TakeActivityReadBlog SearchProduct Read ReviewArticle DiscussionInstantBoardMessage Like Us On FacebookRead TwitterDownloadPost eBookAppWebSite 18. Value in Participating in Social Networks source of information to find out about WHY?industry events and trends source of interesting facts, news, andopinions about issues shared byprofessionals for you connecting with like-minded professionalsworldwide for your members ask and answer questions learn from experts and your peers share resources personal learning network!BUILD your own 19. Adaptive To The LearnerVisual Charts / Graphs Presentations Web ConferenceAuditory Podcasts Web Conference SkypeKinesthetic Interactive / Rich Media Social Network Expansion Discover local and regional eventsBottom Line: Multiple ways to engage and learn findwhat works best for you! 20. Strategies for Learner Adoption, Engagement & Retention 21. Barrier: Lack of Expertise Learn by Lurking Set up profiles Find people/organizations to follow Learn Professionally Technology Track at 2013ACEHP Annual Conference Almanac MonthlyTechnology Tips Learn by Doing Post a burning question Share an article/tip/idea 22. Barrier: Lack of Time Block time on your calendar! Set email notifications Hold meetings/discussions using social mediatools (more likely to show up if people areexpecting you) Commit to reporting out to your colleagues Set a social media goal learn something everyweek! 23. Barrier: Undefined Value/Lack ofIdeas Have you considered opportunities for social media in CME Needs Assessment, Evaluation, Linking Activities Marketing/Communication Activities, New Initiatives, Surveys, Abstracts/Journals Member Retention/Networking Networking within/across member types, Researchcollaborations, International networking? What are other organizations doing?(and look beyond healthcare!) 24. Barrier: Lack of Momentum Social Media Manager? Think like a music DJ Keep the content fresh! Keep the big picture in mind (guest list, structure) Pulse the information execute your playlist Tie social media back to your website, othersources In the long-term, you can definitely recycle 25. Barrier: Lack of Leader Support Identify your champions Which volunteersare already usingsocial media? Be shameless aboutusing peer pressure Set up practicalexperiences todemonstratesuccess Build on your success 26. Slow & Steady Wins the Race! Dont expect instant success Keep social media an option on the table Keep learning from others Plan Do Study Act 27. Content & Privacy Issues 28. Losing ControlFear losing control? News Flash! Youve already lost it!Conversations and discussions do notrequire your participation or approval tooccur - They are going to happen without you, especially if you areresistant Why not be a part of the conversation and help shape the POP QUIZdiscussion? What should you do if someone posts something that is potentially damaging? A. Run to a corner and cry B. Prepare for the CME police to come get you C. Blame everything on a co-worker D. Relax and get engaged 29. Damage ControlA mistake with a clever responsebecomes a social media PR success 30. The Positive: Broadening Visibility,Keeping Educational Interest(and staff arent even involved!) 31. Social Media Policies Yes! 32. ACEHP Social Media Policy 33. Social Media Training Yes! Set ground rules for your staff and volunteers The importance of confidentiality and privacy Consistent messaging on key Society issues Consider scripts for highly visible topics Are there no-fly zones? Separation of personal & professionalprofiles Anticipate guidance needed, prompt forquestions that wont otherwise get asked 34. Next Steps! 35. Post-Meeting Twitter ChatPlease join us! Monday, August 20 1:00 2:00 PM EasternTopics for Discussion Are you trying anything new? Having any internal conversations about socialmedia? Made any professional connections using socialmedia? Have your ideas about social media changed sinceAugust 1? 36. Thank you Have more questions? Scott - sbradbury@aap.orgAnne - anne.grupe@asco.org Dino - ddamalas@acc.org