How Social Media Changed Fashion #Nyfw
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Fashion Forward How Social Media Moved Fashion Week Forward By Terez Baskin
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This was my final presentation for my Creativity as a change agent in the Workplace class. I thought this year's fall fashion week, was really revolutionized by social media. I am a fashion lover and found it really refreshing to see the shows live and to see that so many Fashion Public Relations professionals were tweeting and twitpic-ing live from the tents in Bryant Park. Enjoy!
Transcript of How Social Media Changed Fashion #Nyfw
Fashion Forward
How Social Media Moved Fashion Week ForwardBy Terez Baskin
Terez Baskin
New York Fashion Week
• Every September and February
• Invite Only Fashion Shows
• Seated by order of importance or influence
Terez Baskin
Fashion Week & Social Media
February 2010 Designers decide to stream their shows live on their websites and FacebookThis once closed society, was open to the world
WTHashtag #NYFWWTH (what the Hashtag)Hashtags are used to track trends on TwitterUsing #NYFW in your tweet allowed fashion fans to track the action liveInstant informationNot a industry insider no need for a front row seat
Terez Baskin
WTHashtag.com Dashboard
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Twitter Friend or Foe?Hired and Fired all on Twitter PostIt can Make or Break a Brand
Terez Baskin
Social Media Measurement
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Radian 6 Dashboard
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Know the #sFindings show that traditional news media receive higher scores than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical.
Other results include:
93% of this year’s respondents spent part of their average workdays with some aspects of social media.85% believe social media complement traditional news media.92% think blogs and social media influence coverage in traditional news media.88% believe blogs and social media have made communications more instantaneous.
Terez Baskin
How photos hit the world instantly
Terez Baskin
Action/StrategyMarc Jacobs decided days before fashion week No Celebrities for his front Row! He wanted the focus on his clothesOne of a few designers two stream show live on Web
The High Pri$e of FameWhat Celebs are paid to make appearances to exclusive fashion shows
A-ListRihanna($100,000 or more)Beyonce ($80,000-$100,000)Mary Kate and Ashley Olsen ($80,000 each)Jennifer Lopez (circa 2005: $80,000; circa 2010: $30,000)Lindsay Lohan (circa 2006: $60,000; circa 2010; UNINVITED)Colin Firth (pre-A Single Man: $5,000; post-A Single Man: $15,000)
B-ListBlake Lively ($50,000)Leighton Meester ($40,000)Hillary Duff ($40,000)Other Gossip Girl cast members ($25,000 a piece)Jared Leto ($25,000)Kristen Bell (unpaid, but airfare, makeup and clothing are taken care of)
C-List Kim Kardashian ($35,000-$50,000)Amanda Bynes ($25,000-$30,000)Eliza Dushku (unpaid, but airfare, makeup and clothing are taken care of)
D-ListParis Hilton (free or) UNINVITEDJersey Shore cast (UNINVITED)America’s Next Top Model Winners (free)
Terez Baskin
The Landscape of ChangeBe a G-Star’s Raw ReporterKnow where your target audience is looking
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CommunicationTwitter and Fashion Bloggers were treated like traditional media editorsThere was an air of excitementOnline, In the Parks, New York Fashion Week – Haute!
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Evaluation• Fashion Business has always
been on the cusp• Did it work?
Terez Baskin
Terez Baskin
Credits• PR and Social Media Study• http://twitter.com/dkny
• Twitter.com• Youtube.com• Flickr.com
• Tweetphoto.com• Twitpic.com• Radian6.com• Marcjacobs.com
• Elle.com
