How Social Media Can Help Biking in Columbia County WI
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Transcript of How Social Media Can Help Biking in Columbia County WI
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How Social Media Can Help Bike Tourism In Columbia County, WI
Wisconsin Counties Association Annual Meeting September 26, 2011
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US Bicycle Route
System State Route
30
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Goal: Get USBR State Route 30 through Columbia County
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Objectives ! Map the best bike routes into and through Columbia Cty that
connect to USBR State 30 ! Showcase Columbia County as bike destination in Wisconsin ! To make the Scenic Lodi Valley the central hub in a 50 mile radius
for ecotourism
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Columbia County
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Demographic - Transportation
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Social Media Strategy
∼ Share stories of people who live and visit here
∼ Extend the experience to multiple senses
∼ Make the experience shareable in multiple ways
∼ Associate biking as synonymous with Columbia County WI
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Social Media Action Plan ! Create Social Media Map for entity that manages social
profiles
! Develop tagging system for search engines
! Assess digital inventory
! Map minimum 10 Public Routes for each town
! Map Route from each town to reach State Route 30
! Document each route with pictures and video
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Bench Mark Image Search
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Social Media Tool Kit
ü MapMyRide.com ü YouTube
ü FaceBook Pages ü Facebook Personal
Network
ü LodiValleyNews.com ü Twitter
ü Blogs
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Mapmyride.com
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FaceBook.com
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Flickr.com
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Flickr Photostream
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Youtube.com Channel
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Google SERP - Videos
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Google Search Story
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Video Insights
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Online Newspaper
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Results
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Google SERP - Images
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Google SERP Everything
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! Plan routes to proposed State 30 and begin mapping from Lodi to route
! Get top 1 or 2 rides in each of the other areas and visit, ride and map
! Post and Geo Tag everything
! Work with group on Google Places profiles.
! Start bicycle blog for Columbia County
Additional Actions
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We provide: ! Technical Product Exper8se ! Manufacturing experience ! Social media assessments ! Marke8ng best prac8ces ! Thought leadership strategies ! Social media building blocks ! Training on tools and strategy ! Implementa8on help and coaching
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Your Ques8ons?
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Wendy Soucie • Certified Social Media
Strategist – Social Media Academy
• Working on American Bicyclist Certification
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Partnerships | Strategic Alliances | Joint Venture
! Principal, Wendy Soucie Consulting ! Founding Partner, Social Business Consulting
Group (Sobizco) ! Joint Venture Partner, End Result Marketing
! Nurture marketing and research ! Social Media Academy
! Certified Social Media Consultant ! Founding Member, Alumni, Faculty ! Black Diamond Consultant
! Xeesm – Social CRM ! Business Partner – Wisconsin
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! Images from IstockPhoto.com & WSC
! Find me at http://XeeMe.com/wendysoucie
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