Michelle Lin, MD
Academy Endowed Chair of EM Education
Associate Professor of Emergency Medicine
University of California, San Francisco (UCSF)
Editor-in-Chief, Academic Life in Emergency Medicine
How Social Media Can Change
Health Professional Education
There is no greater job than
being an EDUCATOR.
We want to make a difference.
How do you
become a successful
health professions educator?
Clinical Instructor
Clinical Instructor
Assistant Prof
Clinical Instructor
Assistant Prof
Associate Prof
Clinical Instructor
Assistant Prof
Associate Prof
Full Prof
Communicator
Teacher
Communicator
Teacher
Scholar
Communicator
Teacher
Scholar
Leader
Can social media be used
in education?
Lessons Learned in
Academic Blogging
http://ALiEM.com
Biggest hurdle:
Hitting the publish button for the
first time on the blog
2009 2015
Team 30+
contributors
10+ editors
2009 2015
Topics10+ columns
and content
themes
2009 2015
Blog
Traffic
1.2 million
page views
per year
Analytic data and metrics
Analytic data and metrics
Analytic data and metrics
Put into CV and Educator Portfolio
Q2Engage:
Quality
Quantity
Engagement
Simpson D, et al. Med Educ. 2007. PMID: 17822412.
Another benefit of analytics
ALiEM-Annals Global EM Journal Club
Social Media Allows for
Accelerated Knowledge Translation
The Good and Bad
Educators and learners need to be
better curators of digital information
I’m in.
How can I get started in the
social media movement?
Step 1: Google yourself.
Build your digital brand identity
“All the world’s a stage.”
- William Shakespeare
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
• How Should Health Professions Educators Use Social Media| Michelle Lin, MD
Build your digital brand identity
Amplify your
signal-to-noise
ratio
What’s your current identity?
When it comes to your platform (identity), you
can’t afford to build your house on a rented lot.
- Michael Hyatt
Platform: Get Noticed in a Noisy World
How can I get started in the
social media movement?
Step 2: Join Twitter.
I don’t have time to
do Twitter.
There is no time for Twitter in
REAL academia.
Examples of
Power of Twitter
Virtual community of practice
Virtual community of practice
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
The power of Twitter
Tw
The power of Twitter
Tw
The power of Twitter
Tw
The power of Twitter
Tweet views: 4,561
Clicked link: 151
Tw
The power of Twitter
Tweet views: 4,561
Clicked link: 151
“Twitter seems pointless in
REAL academia”
Eysenbach G. Can tweets predict citations? Metrics of social impact based on Twitter and correlation with
traditional metrics of scientific impact. J Med Internet Res. 2011 Dec 19;13(4):e123.
“Tweetations” within the first 3 days of article
publication can predict highly cited articles.
Highly tweeted articles were 11 times more likely to
be highly cited than less-tweeted articles.
As an educator in
academia, I don’t have
time NOT to
participate in Twitter.
How can I get started in the
social media movement?
Step 3: Experiment with
digital technologies
Experiment
• Wikis
• Discussion forums
• Podcasts
• Videos
Experiment
• Wikis
• Discussion forums
• Podcasts
• Videos
Today’s educators =
digital Swiss army knife
So where is this whole
social media thing
going in academia?
3 groups of people in education in 2009
Clinician-
educator
Educator-
scholar
Digital
innovator-
educator
Clinician-
educator
Educator-
scholar
Digital
innovator-
educator
Academic
value
3 groups of people in education in 2009
Clinician-
educator
Educator-
scholar
Digital
innovator-
educator
Academic
value
3 groups of people in education in 2009
Clinician-
educator
Educator-
scholar
Digital
innovator-
educator
Academic
value
Who our LEARNERS were listening to in 2009
But is this the future?
Clinician-
educator
Educator-
scholar
Digital
innovator-
educator
Academic
value
Who our LEARNERS were listening to in 2009
Emergence of social media in emergency medicine2002-2013
Cadogan M, et al. Emerg Med J. 2014 Oct;31(e1):e76-7.
Websites
Blogs
Podcasts
Digital
innovator-
educator
Academic
value
Clinician-
educator Educator-
scholar
Where are we in 2015?
Digital
innovator-
educator
Educator-
scholar
Academic
value
Clinician-
educator
Where are we in 2015?
Digital
innovator-
educator
Academic
value
Clinician-
educator Educator-
scholar
Where are we in 2015?
Academic
value
Clinician-
educator Educator-
scholar
Digital
innovator-
educator
Where are we in 2015?
Digital
innovator-
educator
Academic
value
Clinician-
educator Educator-
scholar
Where are we in 2015?
Digital
innovator-
educator
Academic
value
Clinician-
educator Educator-
scholar
Where are we in 2015?
Digital
innovator-
educator
Academic
value
Clinician-
educator Educator-
scholar
Where are we in 2015?
My vision for 2016
My vision for 2016
Digital
innovator-
educator
Academic
value
Clinician-
educator Educator-
scholar
Academic
value
My vision for 2016
Digital
innovator-
educator
Clinician-
educator Educator-
scholar
Academic
value
My vision for 2016
Digital
innovator-
educator
Clinician-
educator Educator-
scholar
Academic
value
My vision for 2016
Digital
innovator-
educator
Clinician-
educator Educator-
scholar
Academic
value
My vision for 2016
Digital
innovator-
educator
Clinician-
educator Educator-
scholar
Academic
value
My vision for 2016
Digital
innovator-
educator
Clinician-
educator Educator-
scholar
We want to make a difference
We want to make a difference
where the learners are
We want to make a difference
where the learners are
as a part of a global community.
“Today’s students are no longer
the people our educational
system was designed to teach.”
- Marc Prensky,
Digital Natives, Digital Immigrants
Digitally Proficient
Communicator
Digitally Proficient
Communicator
Teacher
Digitally Proficient
Communicator
Teacher
Digital Scholar
Digitally Proficient
Communicator
Teacher
Digital Scholar
Online Leader
There is no greater job than
being an EDUCATOR.
There is no greater job than
being a EDUCATOR in the
SOCIAL MEDIA world.