How Social Media Can Change Electronic Music
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Traktor vs. Serato How Social Media Can Save Electronic Music
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Richie Hawtin develops Traktor-Twitter application
Transcript of How Social Media Can Change Electronic Music
Traktor vs. SeratoHow Social Media Can Save
Electronic Music
Native Instruments - Traktor Pro
Serato Interface
Richie Hawtin on "The Twitter Thing"
Serato's Response
Post complete setlist for each live performance to artist Facebook fan page at the click of a button
Each artist name would be hyperlinked to his/her fan page or personal profile
Each track name would be hyperlinked to iTunes, Beatport or artist e-mail address if unreleased or unavailable
DEMO
Summary
• Target market: DJs, producers, music fans, party-goers
• Serato/Facebook joint-venture would share sales revenues with iTunes, Beatport, whoever bids highest for each track (many only available on Beatport)
Mutual Benefit
• Serato benefits by increasing market share, more DJs will want to use it if they know it will direct traffic to their Facebook pages
• Facebook will benefit by becoming a portal for iTunes, Beatport and any other site that sells music, more music-related products will be advertised
