How Snapchat is Changing the Rules of Engagement
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HOW SNAPCHAT AND THE “YOUNG SOCIAL NETWORKS” ARE REWRITING THE RULES OF ONLINE ENGAGEMENT THE NEW RULES OF SOCIAL MEDIA
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Transcript of How Snapchat is Changing the Rules of Engagement
HOW SNAPCHAT AND THE “YOUNG SOCIAL NETWORKS” ARE REWRITING THE RULES OF ONLINE ENGAGEMENT
THE NEW RULES OF SOCIAL MEDIA
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ALTHOUGH SMALLER, SNAPCHAT IS A TRUE CONTENDER WHEN IT COMES TO VIDEO:
FACEBOOK GETS 8 BILLION VIDEO VIEWS A DAY…
SNAPCHAT GETS 6 BILLION
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THE GROWTH SNAPCHAT IS GOING THROUGH IS SUPERNOVA-LIKE -- TO THE POINT THAT IT'S MORE SUPERNOVA-LIKE THAN FACEBOOK WAS.
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Eric Jackson, The Street
Mana [email protected]
@manamica
6 LESSONS IN THE EVOLUTION OF MARKETING
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1. MAKE A PROMISE AND STICK TO IT
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Mana [email protected]
@manamica
1. Promise something they can’t get anywhere else, typically deals, updates, intimacy and fun
2. Craft calls to get followers3. Place your calls everywhere using your snapcode and username
Your people should see themselves in your imagesStrike an emotional chord• Will they feel something? Use images from your peopleGo for striking colorsPay attention to trends
2. NOT JUST ANY VISUALS
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Mana [email protected]
@manamica
3. THINK, PLAN, BREAK THROUGH NOISE
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Find popular topics others aren’t writing about•Buzzsumo•keywordtool.io
Invest in unique, striking images•shutterstock.com/trends
GET THEIR ATTENTION
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Mana [email protected]
@manamica
PEOPLE BEFORE PRODUCTS
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Lifestyle content drives 8X more interactions than product photos and calls to action
Mana [email protected]
@manamica
4. OFFER A SENSE OF INTIMACY
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Figure out how your brand can offer intimate interactions. • share a lot of behind-the-scenes content• be vulnerable • have conversations
Mana [email protected]
@manamica
5. GIVE CHOICE AND CONTROL
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• Crowdsource content • Organize takeovers
Mana [email protected]
@manamica
LET YOUR PEOPLE BE YOUR MOVEMENT
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#withoutshoes generated over 308K Instagram posts
6. BE REAL
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”[Facebook is] overrated man. It's just—it's not real. It's like, it's just social media. It's just social media.”
Gordy, 15.
Mana [email protected]
@manamica
Use video to show people, processes, news, behind-the-scenesThe challenge is the number of options:• Periscope• Meerkat• Facebook Live• Snapchat
REAL TIME CONTENT
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Mana [email protected]
@manamica
Avoid formulaic responses:• No more, “Thanks for your comment.
Please fill out a customer service contact form here, or call…”
Adopt the 80/20 rule – 80% conversation & 20% “posting”
TALKING LIKE REAL PEOPLE
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Mana [email protected]
@manamica
1. Make a promise and stick to it2. Visuals first3. Break through the noise4. Offer a sense of intimacy5. Give choice and control6. Be real
ADOPT THE PRINCIPLES
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Mana [email protected]
@manamica
