How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)
description
Transcript of How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)
![Page 1: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/1.jpg)
How Small Businesses Can Get Found Online
Ellie Mirman
Inbound Marketing Manager HubSpot
Twitter ellieeille
Agents Council for Technology (ACT) Meeting
2
Marketing is Changinghas changed
Flickr globetrotter
Traditional Marketing (Outbound)
3
Marketing Today (Inbound)
4
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 2: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/2.jpg)
2
Marketing is Changinghas changed
Flickr globetrotter
Traditional Marketing (Outbound)
3
Marketing Today (Inbound)
4
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 3: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/3.jpg)
Traditional Marketing (Outbound)
3
Marketing Today (Inbound)
4
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 4: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/4.jpg)
Marketing Today (Inbound)
4
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 5: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/5.jpg)
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 6: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/6.jpg)
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 7: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/7.jpg)
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 8: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/8.jpg)
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 9: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/9.jpg)
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 10: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/10.jpg)
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 11: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/11.jpg)
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 12: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/12.jpg)
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 13: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/13.jpg)
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 14: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/14.jpg)
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 15: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/15.jpg)
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 16: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/16.jpg)
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 17: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/17.jpg)
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 18: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/18.jpg)
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 19: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/19.jpg)
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 20: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/20.jpg)
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 21: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/21.jpg)
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 22: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/22.jpg)
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 23: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/23.jpg)
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 24: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/24.jpg)
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 25: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/25.jpg)
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 26: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/26.jpg)
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 27: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/27.jpg)
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 28: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/28.jpg)
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 29: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/29.jpg)
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 30: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/30.jpg)
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 31: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/31.jpg)
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 32: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/32.jpg)
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
![Page 33: How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553709fb4c905894e8b48d5/html5/thumbnails/33.jpg)
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot