How should marketers adjust their strategies and tactics
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Transcript of How should marketers adjust their strategies and tactics
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How should marketers adjust their strategies and tactics for an
economics downturn or recession?
Dude I am jobless . where to get a job?
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1.Explore the possible increasing investments
Marketers should consider the potential upside and positive payback of an increased investment that seizes market opportunities
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2.Review budget allocations
Budget reallocations can open up promising new options and provide sufficient revenue benefits
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3.Get closer to customer3.Get closer to customer
A downturn is an opportunity for marketers to learn even more about what consumers thinking ,feelings and doing .
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4.Put forth the most compelling value proportion
The more expensive the item ,the more important this value framing becomes
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5.Fine tune brand
Marketers can review product portfolios and brand architecture to confirm that brands and sub-brands are clearly differentiated
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7.Product offering
Marketers must ensure they have right products to sell to the right place and time
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Sameer Mathur
MBASkills.in
Indian institute of Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-2009
Madhusudan DahalNational Institute of Technology surat
intern