How should a company adapt prices to meet varying circumstances and opportunities?
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Transcript of How should a company adapt prices to meet varying circumstances and opportunities?
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Adapting The Price
Ankeita MallS.G.S.I.T.S.
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How Should a Company adapt Prices to meet varying circumstances and opportunities?
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Factors affecting Price Change
Geographical Demand and costs
Market Segment Requirements
Purchase Timing
Order Levels
Delivery Frequency
Guarantees
Service Contracts
Other Factors
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Geographical Pricing Company decides
how to price its products to different customers in different locations and countries
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Price Discounts and Allowances
Companies adjust their list price and give discounts for early payment, volume purchase and off season buying
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Discounts
Quantity Discounts
Seasonal Discounts
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Promoting Pricing
Several Pricing techniques to stimulate early purchase
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Loss-Leader Pricing (Dropping Price on well known brands)
Special Event Pricing
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Cash Rebates
Low Interest Financing
Longer Payment Terms
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Differentiated Pricing
Companies adjust their basic price to accommodate differences in customers, products, locations and so on
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Customersegment Pricing
Image Pricing (Pricing the
same product at two different levels based on mange differences)
Time Pricing Channel
Pricing
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RECAP• Adapting the Price• Factors affecting Price change• Geographical Pricing• Price Discounts and Allowances• Promotional Pricing• Differentiated Pricing• Price Discrimination
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Created by ANKEITA MALL, S.G.S.I.T.S. , during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com