How should a company adapt prices to meet varying circumstances and opportunities
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Transcript of How should a company adapt prices to meet varying circumstances and opportunities
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ADAPTING THE PRICE
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Pricing for Rural Markets
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Geographical Pricing
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BarterThe buyer and seller directly
exchange goods
Compensation DealThe seller receives some percentage
of he payments in cash and rest in products
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Buyback ArrangementThe seller sells a plant, equipment, or
technology to another country and agrees to accept as partial payment as products
manufactured with the supplied equipment
OffsetThe seller receives full payment in cash but agrees to spend a substantial amount of the money in that country within a stated period
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Price Discounts and Allowances
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Seasonal Discount Prices
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Normal cash & quantity Discounts
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Functional Discount
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Promotional Pricing
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Loss Leader pricingSpecial Event PricingSpecial Customer PricingCash RebatesPsychological Discounting
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Differentiated pricing
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Customer Segment Pricing
Time Pricing
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Product-form Pricing -Different versions of the product are priced differently
Image Pricing -Priced based on image differences
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Location Pricing: Seat prices
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Channel Pricing: Depending where the customer purchases it
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Unique Collection: Price Comparison Harder
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Created by Subhasis Panda, IIT Bombay, during an internship by Prof.Sameer Mathur, IIM Lucknowwww.IIMInternship.com