TOP 5 TECHNICAL & USER EXPERIENCE ON-PAGE SEO TIPS

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AVOID OVER USING THE SAME KEYWORDSOverusing keywords = gaming Google

TECHNICAL ON-PAGE SEO

USE COMPELLING SPECIFIC INFOIN PAGE TITLE, DESCRIPTION & H1Search engines = shop window for your site

USER EXPERIENCE ON-PAGE SEO

USE ACCURATE AND UNIQUECONTENT IN TITLE, DESCRIPTIONS & H1Subject content first and then compelling content

USE SIMPLE TO UNDERSTAND URLSTRUCTUREKeywords relevant to content and structure

MAKE YOUR SITE EASIER TO NAVIGATEPut a site map page on your website and submit one to Google.

CREATE CONTENT PRIMARILY FORYOUR USERS, NOT SEARCH ENGINESDesign your site around your visitors' needs while making sure your site is easily accessible to search engines

INCLUDE TARGETED VIDEO CONTENTProvides targeted, relevant content for Consumers and Search Engine page rankings.

INCLUDE MOST POPULAR CONSUMERQUESTIONS IN YOUR SITE

Demonstrates openness, authority & loyalty

DEVELOP RICH SNIPPETS OF MODELRANGE PAGES Detailed info that appear under every search result

USE SIMPLE TO UNDERSTAND URLSTRUCTUREKeywords relevant to content and structure

Thank you…On Friday 20th September 2103 at 11am Manheim will be holding a Q&A workshop, where Luke Carter will be available to answer your questions.

• Do you know the difference between Traditional and Consumer ‘on-page’ SEO?

• Do you know why it’s essential to develop a consumer ‘on-page’ web strategy?

• Do you own and rank above forums for automotive consumer questions?

• Are you aware of the value of Rich Snippets and how to develop campaigns around them?

• Do you know how ‘ratings’ impact on SEO and PPC activity? • What we have done to build key audiences for clients? • How have companies bounced back after being hit by Google

Panda / Penguin?