How Scary Is The Future Of Marketing?...Airtel Broadband Bangalore, Karnataka India London School Of...
Transcript of How Scary Is The Future Of Marketing?...Airtel Broadband Bangalore, Karnataka India London School Of...
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How Scary Is The Future Of Marketing?
Dan Radu
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What is Marketing Automation?
The Agency of the Future
The Road to Modern Marketing
The Coming Era of ‘On-Demand’ Marketing Eloqua, Oracle
McKinsey & Company
Marketo
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Marketing Automation
Email Marketing
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When You Graduate from Email Marketing, You Marketing Automation
Marketing Automation Email Marketing
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What is the Point of This?
1. Lead Generation
2. Track Marketing Revenue
3. Automation of Tasks
4. All-in-one Marketing System
5. Integration with Sales CRM
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Lots of Tools to Choose From
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Email - Click Activity Head Grid Website Visitors Visitors: 3 Known Prospects + 151 Anonymous Visitors from 19 Companies
Drip Campaign Logic
Influence Analyzer
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How it Works? – The Scary Part?
1. Lead Scoring
2. IP Matching
3. B2B Data Acquisition
4. Progressive Profiling
5. Interaction History
6. Works Flows - IFTTT
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Marketing Automation Example
• http://bit.ly/InboundTO
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How Scary Is The Future Of Marketing?
Dan Radu 647 760 8629
Marketing Automation Consultant [email protected] www.Macromator.com