How Salesforce Uses the Marketing Cloud
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Transcript of How Salesforce Uses the Marketing Cloud
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How Salesforce Uses the Marketing Cloud
Gordon Evans, VP Product Marketing, @gordonevans Kelly McCaughey, Director, Accelerate, @kmccaughey Asma Stephan, Manager, Social Media Marketing, @asmageorge Dawn DeVirgilio, Senior Manager, Digital Communications @dawndevirgilio
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In this session we’ll cover:
Using Journey Builder to drive Salesforce1 Mobile
Adoption
Using Social Studio for Listening, Publishing,
Engagement & Customer Care
Using the Marketing Cloud to drive
registrations and engagement for
Connections
1 2 3
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Salesforce Adoption Manager The fastest way to turn your employees into Salesforce power users
Driving Salesforce1 Mobile App adoption through a personalized cross-channel customer journey to increase retention rates & loyalty
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Three Unique Journeys | Download, Week 1 & Bring Back
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Journey #1 | Download Salesforce1 Mobile App
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Journey #2 | Week 1 with the Salesforce1 Mobile App
Day 1: Access Records Day 2: Take Action Day 3: Collaborate Day 4: Review Dashboards Day 5: Access Files
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Journey #3 | Bring Users Back
2 days
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Acq
uire
Onb
oard
Brin
g B
ack
16% Monthly Ac+ve Users
Salesforce Adoption Manager The fastest way to turn your employees into Salesforce power users
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Enable Salesforce Adoption Manager Today!
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In this session we’ll cover:
Using Journey Builder to drive Salesforce1 Mobile
Adoption
Using Social Studio for Listening, Publishing,
Engagement & Customer Care
Using the Marketing Cloud to drive
registrations and engagement for
Connections
1 2 3
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Salesforce Social Publishing By the Numbers Corporate team: • 5 Primary Corporate channels
• Publish ~300 posts a month Company wide:
• 90+ Branded social channels
• Publish ~3,000 posts a month • All in Social Studio
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Social & Content ❤ A Perfect Match We share resources that our audience finds helpful to build trust and brand affinity.
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90K avg mentions
a month
Listening & engage
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Who’s talking about Salesforce? WHO WHAT RESPONSE
Customers Ques+ons or feedback about the product, support issues.
Answer ques+ons or route to appropriate teams.
Influencers & Fans General feedback. Posi+ve engagement.
Employees News Sharing, “inside Salesforce” No engagement needed.
Media Outlets Ar+cles & news. Monitor. No engagement needed.
Other Nega+ve comments. Escalate, offer help whenever possible.
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Support and Collaboration • Dedicated Support handle that sits
on the support team • 24/5 coverage • Robust channel that offers tips and
helpful resources
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In this session we’ll cover:
Using Journey Builder to drive Salesforce1 Mobile
Adoption
Using Social Studio for Listening, Publishing,
Engagement & Customer Care
Using the Marketing Cloud to drive
registrations and engagement for
Connections
1 2 3
![Page 17: How Salesforce Uses the Marketing Cloud](https://reader034.fdocuments.in/reader034/viewer/2022052413/55bdf4cbbb61eb852d8b47dd/html5/thumbnails/17.jpg)
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Abandoned Cart Leverage the best prac+ces for B2C and implement for a B2B Audience 46% Open Rate 15% Click Rate 31% Engagement Rate
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3000 Mobile Push Opt Ins 4 ½ out of 5 Star Review
4000 Downloads of Mobile App 90% iOS 10% Android
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Standard Push Beacon Push Geofence Push
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Audience: CNX 2014 A\endees Standard SMS: Link to Mobile
App MMS: Video MMS Image
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Email + Social Ads: Connections Promotions Goal: Register for CNX CTR: 1.03% CPC: $1.28
Goal: Register for CNX CTR: 1.18% CPC: $2.05
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Email + Social Ads: Connections Registrations Goal: Add CNX to Calendar CTR: 3.59% CPC: $0.49
Goal: Download the Mobile App Gained +800 Opt-ins 2 weeks
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Customized 1:1 Journeys Intelligent Email Messaging
Mobile Messaging Group Messaging
Social Advertising on Facebook and Twitter Social Media Management
Contact Management Opportunity Management
Reports and Dashboards Salesforce1 Mobile
Chatter
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Tracking Registration with Sales Cloud
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In this session we’ll cover:
Using Journey Builder to drive Salesforce1 Mobile
Adoption
Using Social Studio for Listening, Publishing,
Engagement & Customer Care
Using the Marketing Cloud to drive
registrations and engagement for
Connections
1 2 3
![Page 30: How Salesforce Uses the Marketing Cloud](https://reader034.fdocuments.in/reader034/viewer/2022052413/55bdf4cbbb61eb852d8b47dd/html5/thumbnails/30.jpg)
Take the after-session survey!
Take the Survey in the Connec+ons 2015
Mobile App
Join the Conversa+on!
#CNX15
$50 Starbucks Gic Card
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Join Us For Dreamforce 2015 September 15-18, 2015 | San Francisco, CA
salesforce.com/dreamforce
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Questions?