How Sales has to change what it does in 2014 - or today
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Transcript of How Sales has to change what it does in 2014 - or today
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INBOUND MARKETING
INBOUND MARKETING
INBOUND MARKETING
Outbound Philosophy Inbound
Philosophy
What are some components of the “inbound” philosophy that directly
affect sales? What is IN and what is OUT?
INTERRUPTED
INTERESTED
INTRUSIVE
INTENT
INPERSONAL
INDIVIDUAL
INSINCERE
INTEGRITY
Sales s'll has some catching up to do Are they sharing and taking about the right things in the
right way at the right @me? (Interest) Do they care about the right stuff? (Intent)
Are they adjus@ng/customizing what they say based on who they are speaking with? (Individualized)
Do they really believe in what they do? (Integrity)
Imagine a world where…..
There is a genuine interest in YOU so you are only talking about things/items and services that could actually be of
value to you!
Imagine a world where…..
You feel more like you are being helped than being sold something!
Imagine a world where…..
Every solu'on is customized and tailored to what you need and expect!
Imagine a world where…..
The person you deal with has a true passion and an unshakeable belief in their product or service!
• Buyers/Consumers/Us • Companies • Sales People
WHY SHOULD SALES BUY “IN”?
IMMEDIATELY?
Reality Check: In order for Inbound to really work in any organiza'on, we don’t just need
coopera'on – we need 100% belief and adop'on from anyone that can sabotage the
process.
THANK YOU @fbelzer [email protected] “the sales archaeologist”
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