How REALTOR Associations Can Start Their Blog for FREE
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Transcript of How REALTOR Associations Can Start Their Blog for FREE
www.ReTechTraining.com Copyright 2008 ©
REALTOR® Association Blog Management
By Doug Devitre e-PRO, ABR®, CRS, GRI, MRE
12 Steps to Creating the Blog
Create a WordPress Account
Blog Dashboard
1. Select Name
• Select blog name
• Choose blogging software
• Purchase domain name
• Forward domain name to blog URL
2. Design Template
• Select template
• Blog Header
• Add bio
• Add legal disclaimer
3. Blog Settings
• General
• Writing
• Reading
• Discussion
• Privacy
• Delete blog
• Media
General Blog Settings
• Blog Title
• Tagline
• Language
• Email Address
• Membership
• Time zone
• Time and date format
Blog Writing Settings
Reading Settings
• Front page displays latest posts
• Blog pages show at most 10 posts
• Syndication feeds shows most recent
Discussion Settings
Comment Moderation
• Excessive linking
• Comment contains key words
• Blacklist comments
Blog Visibility
• Visible to everyone including search engines
• Block search engines, but allow normal visitors
• Visible only to users I choose
• Delete the blog
4. Choose Authors
Roles in Blog Creation
• Administrator
• Author
• Editor
• Contributor
Association Staff Authoring
• Executive Vice President
• Communications Director
• Education Director
• Membership Director
Leadership Team Authoring
• President
• President Elect
• Treasurer
• Secretary
Committee Chair Authoring
• Finance Committee• Strategic Action
Committee• Education Committee• Contracts and Forms• REALTOR® Political
Action Committee• Technology Committee
Managing Users
• Sending invitations
• Personal profiles
• Example users
Send Invitations to Contribute
Personal Profile Options
• Picture
• Name
• Website
• Bio
• Password settings
5. Set Schedule for Entries
Time Release Entry
5. Creating entries
• Hot topics
• New law changes
• New ordinances
• Member news
• Recent events
• Event recaps
Embed YouTube Video
Insert Link
1.
2.
Categorizing Posts
6. Handling Comments
Managing Posts
RSS Feeds
• RSS feed
• RSS widget
• RSS reader
http://retechtraining.wordpress.com/feed/
RSS Example
Advanced Entry Options
Inserting Tags
7. Handling Comments
• Must REQUIRE approval prior to publishing
• Who is allowed to publish comments?
• How often will publish comments?
8. Categories
Entries Categorized by:– Committee– Topic– Municipality– Region– Broker– Legal– Education
9. Favorite Links
10. Adding Widgets
• Widgets can be– Text– Communication– RSS– Shared documents– Calendar– Archives– Statistics
11. Managing Risk
• Leadership team assumes responsibility
• Committee chairs assumes responsibility
• Code of Ethics
• Active member monitoring
• Members view comments only
12. Marketing the Blog
• Link from website
• Email marketing
• Online social networking
• Podcasting
• Direct mail
• Flyers
Blog Stats
More Blog Stats
Top referrers
Top posts and pages
Search engine terms