How Real Estate Agents Can Get More Seller Leads
-
Upload
brad-carroll -
Category
Technology
-
view
1.743 -
download
1
Transcript of How Real Estate Agents Can Get More Seller Leads
![Page 1: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/1.jpg)
sellergetting more
leads
Friday, October 18, 13
![Page 2: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/2.jpg)
FSBO
REO
Short Sales
Foreclosures
Seller Leads
Friday, October 18, 13
![Page 3: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/3.jpg)
Quality Seller Leadswithout the road blocks
Friday, October 18, 13
![Page 4: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/4.jpg)
Friday, October 18, 13
![Page 5: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/5.jpg)
Friday, October 18, 13
![Page 6: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/6.jpg)
Average Conversion Ratepay per click
4%(not industry specific)
Friday, October 18, 13
![Page 7: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/7.jpg)
24%conversion rate
Friday, October 18, 13
![Page 8: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/8.jpg)
eliminate the variables
Friday, October 18, 13
![Page 9: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/9.jpg)
Friday, October 18, 13
![Page 10: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/10.jpg)
Here’s How We Did It...
Friday, October 18, 13
![Page 11: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/11.jpg)
Postcard Front #1
Friday, October 18, 13
![Page 12: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/12.jpg)
Postcard Front #2
Friday, October 18, 13
![Page 13: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/13.jpg)
Postcard Back Example
Friday, October 18, 13
![Page 14: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/14.jpg)
Friday, October 18, 13
![Page 15: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/15.jpg)
The FormDetails Matter.
If you don’t need it, don’t ask for it!
(plus, it gives you an excuse for follow-up)
Friday, October 18, 13
![Page 16: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/16.jpg)
How did you hear about us?
When is the best time for (agent name) to meet with you?
What is your mailing address?
Do you own your home, rent, or is it vacant?
Friday, October 18, 13
![Page 17: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/17.jpg)
The FormDetails Matter.
Their Contact Info(make them think it’s for them, not you)
Friday, October 18, 13
![Page 18: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/18.jpg)
Friday, October 18, 13
![Page 19: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/19.jpg)
The FormDetails Matter.
Ask Why.(let them tell you their motivation)
Friday, October 18, 13
![Page 20: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/20.jpg)
Friday, October 18, 13
![Page 21: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/21.jpg)
The FormDetails Matter.
Respect Privacy(you need this for conversion and for Adwords)
Friday, October 18, 13
![Page 22: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/22.jpg)
Reinforce Your Brand“view through” conversions
Friday, October 18, 13
![Page 23: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/23.jpg)
it’s all about staying
“Top of Mind”
Friday, October 18, 13
![Page 24: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/24.jpg)
once they go to your site, your ads need to be everywhere!
Retargeting
Friday, October 18, 13
![Page 25: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/25.jpg)
Friday, October 18, 13
![Page 26: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/26.jpg)
Show Sellers you are a
Marketing Machine
Friday, October 18, 13
![Page 27: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/27.jpg)
the goal here is the“view through” conversion
Friday, October 18, 13
![Page 28: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/28.jpg)
They see your ad but do not click
They later go to your site and complete a form
(branding)
(conversion)
Friday, October 18, 13
![Page 29: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/29.jpg)
14 “view through” conversions
Friday, October 18, 13
![Page 30: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/30.jpg)
Friday, October 18, 13
![Page 31: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/31.jpg)
14 “view through” conversions
Friday, October 18, 13
![Page 32: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/32.jpg)
...and that wasn’t even your listing....
I figured, anyone who knows how to do that knows how to market a
home and get it sold!
I would like youto list our home
Friday, October 18, 13
![Page 33: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/33.jpg)
Advertise Your Listings(using retargeting)
Friday, October 18, 13
![Page 34: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/34.jpg)
Friday, October 18, 13
![Page 35: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/35.jpg)
Friday, October 18, 13
![Page 36: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/36.jpg)
Friday, October 18, 13
![Page 37: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/37.jpg)
Doesn’t this focus on buyers?
Friday, October 18, 13
![Page 38: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/38.jpg)
1. Exposes your listings to more potential buyers
2.It makes your sellers VERY happy
3.Most importantly, it gets potential sellers interested in your marketing approach
Friday, October 18, 13
![Page 39: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/39.jpg)
Friday, October 18, 13
![Page 40: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/40.jpg)
Friday, October 18, 13
![Page 41: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/41.jpg)
Friday, October 18, 13
![Page 42: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/42.jpg)
what worked best?
the seller targeted site
Friday, October 18, 13
![Page 43: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/43.jpg)
Friday, October 18, 13
![Page 44: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/44.jpg)
Friday, October 18, 13
![Page 45: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/45.jpg)
Landing Page Optimizationshort formtestimonialprivacy assuranceabove the foldunbranded domain
Friday, October 18, 13
![Page 46: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/46.jpg)
The Results
Friday, October 18, 13
![Page 47: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/47.jpg)
StatsFindMyHousesValue.com
Friday, October 18, 13
![Page 48: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/48.jpg)
StatsFindTheValue.com
Friday, October 18, 13
![Page 49: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/49.jpg)
StatsFindThePrice.com
Friday, October 18, 13
![Page 50: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/50.jpg)
Friday, October 18, 13
![Page 51: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/51.jpg)
StatsFindTheValue.ca
Friday, October 18, 13
![Page 52: How Real Estate Agents Can Get More Seller Leads](https://reader033.fdocuments.in/reader033/viewer/2022052822/554e1debb4c90511778b4c45/html5/thumbnails/52.jpg)
FindTheValue.ca
Friday, October 18, 13