How personal data has changed and what this means for businesses looking forward - Julian Ranger,...
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Big Data in the Cloud Management Theatre - June 18th, 15:00-15:30 The way individuals create data about themselves, and the way in which it is stored, reused and shared has changed remarkably over the last two decades. We'll look at how this data should be managed to maximise the benefit for both individuals and businesses, while still maintaining absolute user privacy.
Transcript of How personal data has changed and what this means for businesses looking forward - Julian Ranger,...
Hi [firstname, fallback=awesome audience]
We all know the benefits of personalisation
Reimagining the Personal Internet
But it’s not without its own challenges
Reimagining the Personal Internet
The data is often wrong
Surprise personalisation gets creepy
And collecting it is about to get a lot harder
Reimagining the Personal Internet
We need a new model to cater for the new marketplace
Consumers wants more privacy
Personal Data Revolution
EU Data Protection
Act
90% Customers prefer to do business with companies that respect their privacy
Source: Ctrl-Shift
GFK 2014 study
Reimagining the Personal Internet
Three issues: Data Loss ; Data Access; Cannot aggregate
Trav
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Others…
Data aggregation allows multiple benefits: 1+1=3 …… Military aggregate data at Commander in the COP (Common Operational Picture) - Commanders shares on “need to know basis” Businesses aggregate in ERP systems (e.g. SAP, etc) - Also share on need to know basis
Reimagining the Personal Internet
The individual is no different, especially as we generate ever more data
What we need:
Two issues: 1. Some services do not
allow a 3rd party to hold an individual’s data • e.g. Facebook et al
Solution: Only I can be the point of integration for all my data
Reimagining the Personal Internet Tr
avel
Others…
What we need:
2. Who do we trust to hold ALL our data?
• Privacy & security
Reimagining the Personal Internet
SocialSafe’s KEY differentiator – the user holds their own data
Download SocialSafe App to your device
1 Your data is saved directly to your device
2
I have to tell you guys, you really have an awesome product! @batpigandme
Reimagining the Personal Internet
The SocialSafe App Your data only on your devices, never shared with us
I will rather advertise you everywhere I go Laura Arkanian
Trav
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Others…
Reimagining the Personal Internet
Reimagining the Personal Internet
I really like being able to export everything to PDF @SimonBurford
Reimagining the Personal Internet
The EU Data Protection Act
Privacy by design
Explicit permission
Data Portability
Right to Forget
621 Votes for – 10 against EU data protection act changes – Mar 2014
The laws are forcing reconsideration of how to interact with individuals re their Personal Data
Reimagining the Personal Internet
Global ID/ Digital Fingerprint
IOT/ Sensors
Apps
Advertisers
Services
VRM (Intent Casting)
Reimagining the Personal Internet
Reimagining the Personal Internet
Permissioned Access
I highly recommend backing up your social content using SocialSafe Santa Cruz County
Reimagining the Personal Internet
Global ID/ Digital Fingerprint
IOT/ Sensors
Apps
Advertisers
Services
VRM (Intent Casting)
New model – the individual at the centre – do more
