Application Policy Management – Exposing APIs

Broadband World Forum 2011

Guy Redmill

Networks are Complex

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Legend:Bold lines: interfaces supporting user traffic;Dashed lines: interfaces supporting only signalling.NOTE: The reference point CS (Circuit Switched) is not specified in this specification. REF: TS 23 002-820

And Getting More Complicated..

Legend:Bold lines: interfaces supporting user traffic;Dashed lines: interfaces supporting only signalling.NOTE: The reference point CS (Circuit Switched) is not specified in this specification. REF: TS 123 002 V9.4.0 / 23.002 9.4.0

And More…

REF: 3GPP ETS 23.882-1f1 Baseline architecture for 3GPP

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Why Do We Need APIs?

• Reduce / hide complexity• Abstract functionality• Leverage capabilities in a simple way• Create value• Increase return from network investment• Make / save money

What Do We Use Them For?

APIs Have A Long History

Operator Initiatives

• Many examples– BlueVia– BetaVine– Orange– Sprint– Telenor MOVE

• How successful?

Here’s An Example:

TSG

Partners

REF: Telenor AS (Sune Jakobsson) / Gintel AS

The Internet World Has Many APIs

http://blog.programmableweb.com/2011/03/08/3000-web-apis/

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What Matters?

• 3920 web APIs and counting– 70% REST– 17% SOAP

• But, APIs live or die off• AWS de facto for cloud services

– REST / SOAP

• Do standards matter?• Does anyone make any money in the Apple

store?

What Matters?

• Developers care about value / returns• Individual APIs don’t matter much

– It’s the model

• Value can be lost– LBS

• Opportunity can change– OneAPI focus

• What is really unique in telco land?

Conclusion

• Core assets:– QoS / Policy– Voice– Payment / Trust

• Don’t chase standards; chase niches• Launch an API; make it RESTful• Find a way to leverage what’s unique• Make it worthwhile for all stakeholders

Conclusion

• Don’t wait……• Someone else will steal your value

– Twilio– Voxeo (Tropo)– Ribbit

• 3920 web APIs and counting…..

Thank You

guy@redmillcommunications.com

www.redmillcommunications.com