How Online Advertsing Effects Your Business
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HOW ONLINE ADVERTISING BENEFITS YOUR BUSINESS TURN YOUR WEBSITE INTO A HIVE OF ACTIVITY WWW.THISIS.BUZZ
Transcript of How Online Advertsing Effects Your Business
HOW ONLINE ADVERTISINGBENEFITS YOUR BUSINESS
TURN YOUR WEBSITE INTO A HIVE OF ACTIVITY
WWW.THISIS.BUZZ
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=SUCCESS!
WebsiteContent
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OngoingLocal SEO
Search Engine
Ads
Managed Services
MobileFriendly
WHAT WE DO?
Online Marketing ServicesOnline Advertising ServicesWebsite Design & MaintenanceManaged Services
WHAT IS ROBO?
70% of consumers today, Research Online and Buy Offline60% of all online traffic is now from mobile devicesConsumers spend 15+ Hours per week researching
55%of consumers using mobile to
research, want to purchase within the hour
83%want to purchase within a day
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HOW MOBILE DEVICES HAVE IMPACTED CONSUMERS BUYING DECISIONS
Smartphone users have purchased from a company other than the one they intended to because the intended company website did not meet their mobile information needs
1 in 3
83% of Smartphone users searching for a local businesses use their phone83%
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THE 4 MOMENTS REDEFINING HOW CANADIANS SHOP
I-want-to-knowmoments
7 in 10Canadian smartphone users say they use their phones to look up information more now than a few years ago.
64%of Canadian smartphone users reach for their phones to look up something that was said in conversation.
I-want-to-gomoments
2Xincrease in "near me" search interest in the past year.
83% of Canadian martphone users turn to a search engine when looking for a local business.
I-want-to-domoments
91% of Canadian smartphone users use their phones for ideas while doing a task.
65%of "how-to" content watched on YouTube this year was on a smartphone or tablet
I-want-to-buymoments
70% of Canadian smartphone users consult their phones
48%of Canadian smartphone users say they make quicker purchase decisions now because they do research on their phones
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WHEN PEOPLE USE MOBILE SEARCH TO HELP MAKE A PURCHASE DECISION
More likely to visit your business
More likely to call your business
More likely to make a purchase
57%40%51%
When People Use Mobile Search to Help Make a Purchase Decision They Are:
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WHY PAGE 1 SEARCH RESULTS MATTER
SERP Ranking
Click Through Rate
How Important is Your Ranking on Search Engines Results Pages (SERP)?
Page 1 Results Page 2 Results
SERP Ranking
Click Through Rate
Less that 10% of people look past the first page of search resultsTop 3 results are paid resultsMore than 70% of people don’t know the difference between paid ads vs. Organic listing
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WHY ONLINE ADVERTISING?
Combined SEO and PPC:The only way to guarantee first page search engine results on a consistent basis.Increase your website’s conversion rates on average by 35%.Ensure that you customers do not have to search through your competitors offers to find you online.
With Combined SEO and PPC marketing campaign, you now have the chance of dominating both organic and paid sections in related search results.
The same keyword sets that proved effective in landing you the top spots in natural search results can also be harnessed for unleashing PPC ads that rock!
COMBINED SEO AND PPC LETS YOU DOMINATE BOTHPAID AND ORGANIC SEARCH RESULTS
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HOW DOES ONLINE ADVERTISING WORK?Bidding based system
Pay Per ClickAd Reputation
Consistency and duration of ad campaignViewer complaints“Spammy” language used
Ad ScoreSEO Page Rank of target websiteRelevancy of ad copy to target website
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SEM (SERP) ADVERTISING
Located:Search Engine Result Pages only.
Ad Types:Text Ads only
SERP Ad Example: https://www.google.ca/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=morgage+Kelowna
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DISPLAY ADVERTISING
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Located:Product review websitesBlogs and “How to” websites“Social” content websites
Ad Types:Graphic Ads only
Display Ad Example: http://www.jamieoliver.com/recipes/category/dishtype/bbq-food/
RE-TARGETING ADVERTISING
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Located:Follows visitors to your website around and when ever possible will display the ad.
Ad Types:Text AdsGraphic Ads
Re-Targeting Ad Example: https://www.organicfacts.net/organic-products/organic-food/health-benefits-of-organic-food.html
BENEFITS OF MANAGED SERVICES
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Fixed Monthly CostSaves Time
Save MoneyMeasurable ROI
NEXT STEPS
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Determine your monthly budgeting requirements based on your needs.Create a Managed Services Agreement that outlines:
Your Free Website SpecificationsThe number of monthly Guaranteed results
Book Meeting to Review Managed Services Agreement.
“Not being on the first page of Search Engine
results is like being invisible! And being
Invisible is only great if you are a Super
Hero…”
CONTACT US
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LOCAL: 236-420-4226TOLL FREE: 1-855-330-7788
GENERAL EMAIL: [email protected]
Or how about a FREE mobile site to complement your online presence? Let us help create the buzz around your business – and in turn to help it grow. With local customer service representatives, local hosting, and a team of experienced professionals, we’ll definitely bring buzz to your business.
Contact us today:
REFERENCE
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Google Consumer Surveys, Canada, Online Population, July 2015, n=1072.Canadian Mobile Search Moments Study, Nielsen and Google, April 2015.Google Consumer Surveys, Canada, Online Population, June 2015, n=698.Google Consumer Surveys, Canada Online Population, n=666.Google Trends, Canada, March 2015 vs. March 2014.The Consumer Barometer Survey 2014/2015, Canada, n=884, based on internet users.Google Consumer Surveys, Canada, Online Population, June 2015, n=620.Google Data, 2015, North America. Classification as a "how to" video was based on public data such as headlines, tags, etc., and may not account for every "how to" instructional video available on YouTube.Google Consumer Surveys, Canada Online Population, July 2015, n=1012.Google Consumer Surveys, Canada Online Population, June 2015 n=698.
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