How?CC By http://www.flickr.com/photos/ameninadosolhos/2226574367

PlatformsCC By http://www.flickr.com/photos/stuckincustoms/211239773

PC world

Mobile

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Mobile PlatformsSymbian S60

J2me

Meego

Blackberry

Windows Mobile

Windows Phone

SMS

Mobile Web

Widgets

iPhone

Android

Mobile PlatformsSymbian S60

J2me

Meego

Blackberry

Windows Mobile

Windows Phone

SMS

Mobile Web

Widgets

iPhone

Android

Firefox Phone?

Blackberry revival?

SMS

CC By http://www.flickr.com/photos/sis/2789152982

William Gibson

"The future is here. It's just not evenly distributed yet."

iPhone

Steve Jobs

“Phone differentiation used to be about radios and antennas and things like

that...We think, going forward, the phone of the future will be differentiated by software”

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Android

Android

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AndroidMore open than iPhone:

Possible to replace native parts (ie contacts)

hook into OS. (ie: Receive SMS)

run background tasks.

Market & Own distribution possible (but not common).

Growing, but not there yet

Windows Phone 7

Mobile Widgets

Mobile Web

Normal vs. Mobile webFew browsers

Consistent behaviour

Big screens

Input: mouse

Many browsers

Different browsers

Different screen sizes

Keypad/touch/mouse emulator

Mobile web is the future

Like normal web: distribution rules

Interface & sensor access will get there

Most apps are lists & screens with data anyway

HTML 5 is leading the way: Cool new things

Worldwide Distribution

Worldwide Payments

Appstore

112.556775.369

apps

233,636,281

CC By http://www.flickr.com/photos/eishier/179939755

So, which one?

Which platform?

Reach in YOUR target group

Capabilities needed

Future-ness (that’s a perfectly cromulent word!)

It’s still nowhere near a mature market

If possible, go with the web

Multiple PlatformsDon’t start from scratch all the time

Build (internal) API

If you are popular others will build for you :) eg: Twitter

Let’s build an app

Which Platform?

?

Native Apps

Why go native on mobile?

More control over the user experience

Richer interaction (make buttons do stuff)

Access to sensor data

Distribution through appstores

Pay $100.

Xcode

Testing

Simulator

Test on device!

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UDID’s

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Objective C. Not easy

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WebApps

Powerful browser

Web Based

Browser Install

Run as app

Games

Dashcode

Disadvantages

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Appstore

PhoneGap!

Native

Web-based apps

WWW folder

Submit

Online app Management

Submit

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Wait....

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Wait..........

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Approved

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Appstore

Make Money!

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Sell apps?

$230.000.000!

Ads?

Other sources?

Thankswww.martijnpannevis.nlmartijn @ PanMan.nl@PanMan on Twitter