HOW of Innovation
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Transcript of HOW of Innovation
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“How” of InnovationHow to Hire for innovation and help teams Become more
Innovative
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Innovation – how to hire for it?
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“Dynamic range of what average person can accomplish and what the best person can
accomplish is 50 to 100:1. That’s why we go for A+ players.”~Steve Jobs
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3 things to look for when hiring:•Track record of invention
•T shaped expertise
•Passion to change status quo
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Track record of invention
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Virgin hires people with these traits:•Cheeky•Honest•Amusing•Questioning•Disruptive•Intelligent•Restless
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Google asks: “What is the most beautiful math equation for you?”
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Look for T-shaped expertise
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Passion for changing
status quo
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This is passion!
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Billion dollar question - how can I become more innovative myself?
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5 behaviors•Questioning
•Observing
•Networking
•Associating
•Experimenting
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6 years3000 innovative executives studied
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15%most innovative companies – the ones
in which senior execs believe that innovation is their job also
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Skill 1: Questioning
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“The important and difficult job is never to find the right answer, it is to find the right
questions.”~Peter Drucker
US
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“Why a computer costs the 5 times the
sum of its parts?”
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“Start-up is a human institution designed to create a new product or service under
conditions of extreme uncertainty” ~Eric Ries
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Why? Why? Why? Why? Why?
And why not?
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?
What if?
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Tip: hold qst brainstorming session to come up with 50 questions; use whiteboard or post-it notes
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Exercise time!
5 Whys?
-Find a partner
-Pick one challenge (commercial risk, V&AT issue etc) and share it
-Partner will ask you “Why” until you got to the core of the issue
-Switch!
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Exercise time!
Yes, but….
–everyone stand up & find partner
-ask them about one thing that he/she wants to do
-than say “Yes, but”…
- change partner!
-do it fast, be provocative, play! Change partner and ask a different question, in a constructive way:
…and what if?
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Skill 2: Observing
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Insights can seduce
Insights break barriers and overcome authority
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“Not understanding well external environment is a key to innovation strategy failure”
~Innovation study PWC 2011
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Scott Adams,inventor of Dilbert
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Can there be a better cubicle for Dilbert?
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IDEO created cubicle-based work-space and worked in it for 5 weeks
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Result – modular, human-centered, friendly, functional cubicle
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“IDEO teams go out to the four corners of the earth and come back with golden keys of
innovation.”~Peter Killman, IDEO
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How can we ensure that we spend more time outside of the office with people who’s problems we
are solving ?
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How can we learn to capture better insights?
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Skill 3: Networking
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Internal: Formal Innovation challenges
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Internal: Informal lunch or coffee meetings
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Visual trumps all senses!
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External: entrepreneurs & other companies
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How can we connect to & learn from other industries/entrepreneurs?
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Skill 4: Associating
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Brain is not linear
M for “Music”?
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Brain works by creating new connections between neurons (new networks)
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Explore!
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Be Fascinated, not interested!
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Some ideas for feeding your mind
with ideas
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IDEO Deep Dives
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Skill 5: Experiment
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A/B test Pilot/prototypes
Test fast. Fail. Improve
“If you build a prototype, other people will help you”
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How can we do more pilots quickly ?
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Dropbox prototype was a video!
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5 behaviors•Questioning (5 Why, Why not, What if)
•Observing (go out)
•Networking (internal formal and informal & external)
•Associating (team deep dive after first 3 phases, other industries)
•Experimenting (pilots, testing key hypothesis quickly)
What are some of the things you
can do to start innovating more? Top 3?