How NYC Fared After 9 11
-
Upload
ruthtrojan -
Category
Documents
-
view
1.623 -
download
0
description
Transcript of How NYC Fared After 9 11
![Page 1: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/1.jpg)
Nadler & Associates
State of the NYC Travel
& Tourism Industry
![Page 2: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/2.jpg)
Nadler & Associates
Immediate Challenges
National Level:
Another Terrorist Attack
Flying Concerns
Further Economic Downturns
International Hostilities
NYC-specific:
How Much of NYC was Destroyed?
Inappropriate to Visit
![Page 3: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/3.jpg)
Nadler & Associates
NYC Visitor Spending Losses
$51.3
$120.6
$65.3
$33.6
$18.6
$34.4$21.1
9/15 9/22 9/29 10/06 10/13 10/20 10/27Week
Ending:
Cumulative Losses: $344.8 million
![Page 4: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/4.jpg)
Nadler & Associates
NYC Tourism Industry Losses
Restaurant sales down 47% (9/10-9/30)
Broadway ticket sales down 16% (9/11-10/28)
Combined attendance at three major attractions
down 40% (9/11-10/15) (Metropolitan Museum of
Art, MOMA, Bronx Zoo)
Combined sales at Macy*s and Bloomingdales
down 20% off original forecast (9/11-9/30)
![Page 5: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/5.jpg)
Nadler & Associates
New York City Losses
Economic losses of $90-$105 billion
GCP shrank 3% in 4thQ2001
$1 billion in tax losses in fiscal year
56,000 jobs lost in October
97,100 jobs through March 2002
![Page 6: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/6.jpg)
Rebuilding NYC
Tourism
![Page 7: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/7.jpg)
Nadler & Associates
NYC’s Messages
NYC is open for business
NYC is as secure as possible
The best way to support NYC right
now is to come visit
NYC is going to give you even more
reasons to come visit
![Page 8: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/8.jpg)
Nadler & Associates
Initial Promotional Audiences
New Yorkers
Daytrippers
Close-in markets
![Page 9: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/9.jpg)
Nadler & Associates
Immediate Response
• Print advertising
• Pro-bono placements in
newspapers & magazines:
USA Today, Boston Globe,
Chicago Tribune, Travel +
Leisure, WHERE, Forbes
FYI, Forbes Global, Good
Holiday Ideas (UK), Bridal
Guide, Conde Nast titles
![Page 10: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/10.jpg)
Nadler & Associates
Extensive Media Outreach
Crisis Communications Committee
Thousands of media inquiries
Meetings with major city news boards
Interviews with all major newspapers incl.
NYTimes, LATimes, Miami Herald, WSJ
Local & national TV appearances:
CNBC, CNN, FNN, NBC
Domestic & international press fam tours
![Page 11: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/11.jpg)
Nadler & Associates
Securing Congressional Support
House Committee on Energy and Commerce,
Subcommittee on Commerce, Trade &
Consumer Protection.
(l-r) L. Conlin, US DOC; W. Norman, TIA; R. Warren, ATA.; J.W. Marriott, Jr.,
Marriott; C. Nicholas, NYC & Company; F. Lounsberry, Universal Studios; M.
Crye, Int’l. Cruise Lines Council; T. Jones, Travelocity.com.
![Page 12: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/12.jpg)
Nadler & Associates
NYC CultureFest 2001
• Inaugural event
• Free festival with
performances, exhibits
and programs
• 66 participating cultural
organizations
• Estimated 60,000
attendees
![Page 13: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/13.jpg)
Nadler & Associates
NYC Fall Restaurant Week
• First time ever in the Fall
• Second week of October;
extended through 10/31
• 145 participating restaurants
• First-ever prix-fixe dinners
• New sponsor Coca-Cola
![Page 14: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/14.jpg)
Nadler & Associates
Major Groups Choose NYC
American Federation of State, County and Municipal
Employees
American Society of Association Executives
American Society of Travel Agents
Coca-Cola
Magazine Publishers of America
Meeting Planners International
US Indoor Track & Field Championships
World Economic Forum
![Page 15: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/15.jpg)
Nadler & Associates
Paint the Town Red, White & Blue
![Page 16: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/16.jpg)
2001 Travel
to NYC
![Page 17: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/17.jpg)
Nadler & Associates
Total Domestic Visitors to NYC
25.8
27.1
29.8 29.4 29.5
1997 1998 1999 2000 2001
millions
Source: NYC & Company
![Page 18: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/18.jpg)
Nadler & Associates
Domestic Visitor Spending
Declined 10%
$billions
$9.778
$8.809
2000 2001(p)
Source: NYC & Company
![Page 19: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/19.jpg)
Nadler & Associates
9/11 Impact: Total Domestic Travel
18.79 19.68
10.63 9.83
pre 9/11 post 9/11
2000 2001
NYC domestic travel was growing before 9/11. Following 9/11, domestic visitor volume plummeted.
millions
+5%-8%
![Page 20: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/20.jpg)
Nadler & Associates
Who Came to NYC Immediately After 9/11*
2000 2001
% from New York State 12% 25%
% coming to see friends/relatives 19% 41%
% on a business trip 29% 19%
% who traveled by air 22% 17%
% who traveled by train 11% 17%
% daytrippers 57% 61%
Average length of stay 2.1 2.0
Average daily spending $188 $154
*September, October, November
% of all NYC visitors
Source: NYC & Company
![Page 21: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/21.jpg)
Nadler & Associates
2001 Int’l. Visitors to the US Declined 11%
47.8
46.4
48.5
50.9
45.5 45.4
49.1
1997 1998 1999 2000 2001(p) 2002(f) 2003(f)
Source: Office of Travel & Tourism Industries, US Dept. of Commerce
millions
![Page 22: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/22.jpg)
NYC Travel & Tourism:
One Year Later
![Page 23: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/23.jpg)
Nadler & Associates
76.7%
61.9%
70.7%
76.3%72.1%
62.5%
72.3%76.8% 75.6%
78.1% 77.6%72.7%
76.7% 75.0%
80.9%78.2% 78.8%
85.3%
88.8%86.5% 86.4%
77.5%
66.2%
74.6%
77.3% 77.2%78.4% 79.0%
74.0%
76.8%
70.7%
75.9%
72.1%
61.9%
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
NYC Tourism Post 9/11: Hotel Occupancy
Aug. 2000 – Dec. 2001 Aug. 2001 – Dec. 2002
Source: PKF Consulting; Hotel RevMax
![Page 24: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/24.jpg)
Nadler & Associates
NYC Tourism Post 9/11: Hotel Room Sales
$305
$242
$268
$306 $300
$238
$259
$292 $296
$325$306
$264$277
$303
$369
$348
$381
$448$458 $461
$437
$295
$331 $330
$268
$300
$352
$284
$355 $350
$295$305
$242
$306
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$millions
Aug. 2000 – Dec. 2001 Aug. 2001 - Dec. 2002
Source: NYC & Company
![Page 25: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/25.jpg)
Nadler & Associates
4.60
2.35 2.55 2.71 2.86 2.69 2.58
3.35 3.25 3.46 3.543.88
4.12
3.28 3.38 3.223.55
4.48
3.213.40 3.46 3.51
3.18 3.09
3.793.99 4.00 4.09
4.344.60
2.352.55
2.712.86
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
NYC Tourism Post 9/11: Airport Arrivals
millions
Aug. 2000 – Dec. 2001 Aug. 2001 - Dec. 2002
Source: PANYNJ
![Page 26: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/26.jpg)
Nadler & Associates
NYC Tourism Post 9/11: Broadway
1091
539
815
1034
898
716 718
1145
948 956
1129
859
1156
678
897
11411063
744
1184
972
825
1143 11241168
10911034
898
539
862883
785 815
928
1038
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
thousands
Aug. 2000 – Dec. 2001 Aug. 2001 – Dec. 2002
Source: League of Amer. Theaters & Producers
![Page 27: How NYC Fared After 9 11](https://reader033.fdocuments.in/reader033/viewer/2022060121/559473e81a28ab426e8b457e/html5/thumbnails/27.jpg)
Nadler & Associates
NYC Tourism Post 9/11: Jobs*
381.0388.4
371.2377.7
384.8
359.9 356.7 360.2366.6
373.2 376.3368.8 366.8
371.7 374.2
384.4390.0
403.8
410.0
380.1384.1
393.1 394.3
381.0
379.0
388.4384.7
384.3383.8
391.0
382.6
371.2
384.8
377.7
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Aug. 2000 – Dec. 2001 Aug. 2001 – Dec. 2002
thousands
Source: NYS Dept of Labor
• Aggregate of seven key NYC industries impacted by visitor spending