1. how not to suck at social media prepared for Columbia University Strategic Communications March 23, 2013 @adbroad #cu323

2. the brand-human relationship has changed via Edward Boches, Boston University 3. now your brand is what others say it is advice from Don Draper: If you dont like what people are talking about, change the conversation. 4. In an increasingly competitive world, organizations are realizing that we are not just selling a branded product or service, but a mass of branded people who we must support and nurture. --Helena Rubenstein, Managing Director The HR Lab, UK 5. what is social media? 6. so many sites, so little time 7. Via Creotivo.com 8. consider the target @bettydraper 9. as of December 2012 67% of online adults say they use Facebook 16% of online adults say they use Twitter 15% of online adults say they use Pinterest 13% of online adults say they use Instagram 6% of online adults say they use Tumblr -Pew Research Center 10. Via MediaBistro 1 billion users 11. pictograph via Creotivo.com 250 million monthly users 12. what is Pinterest? social network built around engaging visual content Users share images from web by pinning them to series of virual PinBoards 85.5 million monthly visitors one of 50 most visited sites in US skews female, suburban 13. just added analytics and cleaner navigation 14. 150 million users 15. 100 million users 16. instagram tips Choose account name same as your Twitter handle. Enable notifications so you can see when people share or comment Link Instagram to Twitter and Facebook (as well as Foursquare and Tumblr if you have them) Take fun photos and caption them Use hashtags-key for organizing your photos Find friends. Add some business personality to your profile 17. vine 18. Snapchat 19. Thumb 20. Via Creotivo.com 21. tips for business sm practitioners 1. decide on a strategy 2. choose relevant platforms 3. listen before you talk 4. be sociable 5. engage 6. respond 7. plan for a crisis 8. get personal 22. Have patience. Social media takes time. Like any relationship. 23. american airlines 24. Editorial calendars for brands? Super Bowl power outage 25. stella artois 26. stella artois 27. old spice 28. With regard to the recent Motrin advertisement, we have heard you. On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin Brand, please accept our sincere apology. We have heard your complaints about the ad that was featured on our website. We are parents ourselves and take feedback from moms very seriously. We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newsstands and in distribution. Thank you for your feedback. Its very important to us. Sincerely,Kathy WidmerVice President of MarketingMcNeil Consumer Healthcare 29. to continue the conversation @adbroad helenkleinross@gmail.com