How New Media enables a new breed of Global Microbusiness
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Global Microbusiness How New Media enables a new breed of David Wang @ TNMA2011
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New Media enables self-employed individuals or microbusinesses to be self-sufficient through new revenue models and a global client pool.Presented at The New Media Asia Conference on 11-12 May 2011 by David Wang.
Transcript of How New Media enables a new breed of Global Microbusiness
Global Microbusiness
How New Mediaenables a new breed of
David Wang @ TNMA2011
Hi! I’m David
@blogjunkieFollow me!
small microI run a
business
✔ HappyLow overhead
Makes Money
$$$
New Media enables my business
✔ Work from home✔ 2 meetings a month✔ Watch my son grow
I could workfrom here
(probably)
How New Media enables Global Microbusinesses
1. Emergence of Global Microbusinesses
2. New media revenue models
3. Examples of Global Microbusinesses
4. Impact on career market & big businesses
5. Impact on the Future of Work
mi•cro busi•ness1. micro businesses -‐ businesses employing
less than 5 people, including non-‐employing businesses – abs.gov.au
2. A microenterprise is defined as an enterprise which employs fewer than 10 persons and whose annual turnover and/or annual balance sheet total does not exceed EUR 2 million – europa.eu
Reach of tradiRonal microbusiness
Reach of global microbusiness
Reach of tradiRonal microbusiness
Microbusinesses are becoming an accepted and popular optionh?p://www.flickr.com/photos/moe-‐photography/4717615140/
The global recession has made people reevaluate their career and life goals.
Gen-Y live on-demand lives
Not in their DNA to pay their dues and climb up the ladder
Increased sophistication in personal goals and desires
Motivational Drives
1) Biological needs
2) External Rewards & Punishment
3) Intrinsic Reward & Self-actualization
• Top 10 reader favourite on Amazon (2007)
• Inspired the ‘lifestyle design’ movement against money rich, Rme poor lifestyle
• Helped people realize that there were other opRons for ‘work’
Individuals are turning to self-employment because regular jobs don't satisfy higher motivators e.g. sense of purpose
via @blogjunkie #tnma
Takeaway:
How New Media enables global
microbusinesses
New media passes on the ideas above
Career goals
PurposeFamily
Real-time face-to-face
communications
Amplifies your social
interactions
Effective word of mouth marketing
Ease of selling Digital Goods
Sell a downloadable productwww.digital-‐photography-‐school.com/color
How to: Sell a downloadable product
1. Create your PDF / audio / video product
2. Sign up for an online shopping cart -‐ e-‐Junkie.com, 1ShoppingCart.com
3. Upload your products to your website or shopping cart
4. Promote your product with a sales page through social media.
EsQmated cost: from USD5/month
Sell seminars, lessons and accesswww.authorityrules.com
How to: Sell seminars, lessons & access
1. Create your e-‐learning website with WordPress + aMember
2. Create and upload seminar lessons and content to e-‐learning site
3. Add a forum for seminar instructor’s Q&A and interacRon
4. Link to payment processor e.g. PayPal, Google Checkout
5. Promote your seminar on your blog & instructors’ blogs (helps if you are CopyBlogger.com -‐ traffic & authority)
EsQmated cost: USD1000
How to: Sell memberships / premium content
1. Grow your 1000 true fans with your blog / YouTube channel
2. Create your membership website with WordPress + Wishlist / DigitalAccessPass
3. Organize content and privileges according to membership level
4. Charge subscriber credit cards monthly with PayPal, Authorize.net, etc
5. ConRnue producing high-‐quality content
EsQmated cost: from USD100/month
Sell ideas and exper6sewww.humanbusinessworks.com/blog-‐topics
How to: Sell ideas via email
1. Grow a rockstar reputaRon in your niche like Chris Brogan
2. Give away tons of ideas for free on your blog
3. Sign up with leierly for subscripRon email newsleiers & set a monthly price for subscribers
4. Promote your premium newsleier with social media
EsQmated cost: from USD5/month
letterly
Sell exclusivity or ‘cool’subscribetoit.com – details on h?p://tcrn.ch/lMbOwy
How to: Sell exclusivity or ‘cool’
Please visith?p://Give.DW.my/money
for a live demo
Uses PayPal recurring payments
New Media enables microbusinesses to be self-sufficient through new revenue models and a global client poolvia @blogjunkie #tnma
Takeaway:
h?p://www.flickr.com/photos/kevinsteele/1507196484/
Microbusinesses at work
Shane Pearlman
California, USAShane & Peter Inc
www.shaneandpeter.com
Freelance EvangelistDistributed Workforce Expert
Shane & Peter Inc• 3 owners + distributed freelance workforce across states and countries
• Web and UX development, WordPress plugins and development
• Clients include eBay, SAP, Holiday Inn
• Manage and communicate with distributed teams with social media
Jonathan & Lea
WoodwardCurrently UKKineQva
www.kineQva.com
Web publishingWeb and idenQty branding
Kinetiva• Publishes websites, newsleiers, videos and zines for
aspiring microbusinesses
• LocaRon independent lifestyle – even with a baby daughter!
• Grown their reputaRon through social media -‐ featured in BBC, The Guardian, China Trends, etc
• Uses social media to promote their services (ShineAndGlue.com) and publicaRons (LocaRonIndependent.com)
Andrea J. LeeAlberta, Canada
Thought Partners InternaQonalwealthythoughtleader.com
Business & life coachEntrepreneurial events
Thought Partners Intl.• Started delivering business and self-‐help coaching online in 2001
• Thought Partners Intl. is a 1-‐person company with an outsourced workforce.
• Andrea will be live streaming her upcoming conference to a worldwide audience
• Promote and market her services and events through social media & strategic blog interviews
The impact of New Media on the
Future of Work
The playing field is wider than everh?p://www.flickr.com/photos/mexicanwave/505499148/
You’ve got to be street smart
Work is not a place anymore
Companies will face challenges
to motivate & retain employees (and contractors)
Not gonna cut it
Access to larger and skilled workforce
h?p://www.flickr.com/photos/ma?eo_dudek/471085297/
Where to find microbusiness contractors
Big businesses need to adjust to work with highly-skilled and web-savvy independent microbusinessesvia @blogjunkie #tnma
Takeaway:
• New media has helped the realizaRon that self-‐employment is feasible
• New media enables microbusinesses to thrive in a globalized marketplace
• Big companies need to adapt and take advantage of smaller, more agile microbusinesses
Time to button it up
“You've achieved success in your field when you don't
know whether what you're doing is work or play.”
– Warren Bea4y
