How narendra modi wooed the social media
10
July, 2015 http://www.camasmedia.com/ By Camas Media How Prime Minister NARENDRA MODI used the power of Social Media
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Transcript of How narendra modi wooed the social media
July, 2015
http://www.camasmedia.com/
By Camas Media
How Prime Minister NARENDRA MODI
used the power of Social Media
The ‘Social’ PMThe ‘Social’ PM
• Narendra Modi has managed to capture the imagination across demographics from the word go
• He is the most popular Indian politician on social media today
• He is the 3rd most followed leader on Twitter after US President Barak Obama and Pope Francis.
• We list out 5 times when he outshone everybody else on the medium
1.
Man of the moment- 5Man of the moment- 5
2.
Post his party’s grand win at the 2014 General Elections Mr. Modi instead of giving out sound bytes or speeches preferred the 140 characters to showcase his joy.
This single tweet from the future PM saw a neat
That’s more than
40k re-tweets in 45 minutes!
800 tweets per minute.
Man of the moment- 4Man of the moment- 4
3.
• The #SwachhBharat or Clean India mission caught everyone’s
fancy as soon as the PM tweeted
an image of himself with a broom.
• The movement caught on and the hashtag #SwachhBharat or
#MyCleanIndia trended on Twitter
• Public and celebrities alike tweeted pictures of themselves wielding the broom in a show of solidarity with the campaign
Man of the moment- 3Man of the moment- 3
4.
Foreign trips, dignitaries visits, domestic meetings, Narendra Modi puts up everything on the wall
Diplomacy took on a whole new twist under Mr. Modi and became ‘Twiplomacy’
His penchant for selfies to mark his trips or occasions has been a hot topic of discussion
Man of the moment- 2Man of the moment- 2
5.the 2nd most trending topic in India
During elections #SelfieWithModi was
His image with his mother on the day of the counting received5000 retweeets in just 60 minutes
His first selfie after casting his vote becamemost retweeted image
Man of the moment- 1Man of the moment- 1
6.
• #SelfieWithDaughter
• The thread that began in Haryana was adopted by Mr. Modi who gave it a glocal spin
• The social media erupted with pictures of proud parents with their daughters
• The trend was for raising awareness about infanticide and girls’ education
has gone viral all over the world
7.
Narendra Modi - The Game changer
• The Prime Minister changed the way leaders communicate
• Currently he has 13.7 million followers on Twitter
• His Facebook page boasts of 29 million likes
He has totally nailed it!
In one sentence
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