How membership in associations will look different in 2026
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Transcript of How membership in associations will look different in 2026
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How membership in associations and other bodies will look different in 2026?
Greg Melia, CAEChief Member Relations & Strategy Development OfficerASAE: The Center for Association Leadershipwww.asaecenter.orgEmail: [email protected] Twitter: @gmeliaCAE
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What Is Membership Today?
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What are
membership
innovations
are we seeing
today?
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The Whitney Museum
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Insider Membership Family Membership
The Art of Membership by Sheri Jacobs, CAE
Niche: Same Product, Different Interests
• Admission to curatorial lectures
• Behind the scenes tours
• Quarterly “insider” recommendations on NYC events
• Admission to family programs
• Kids passport• 50% off stroller
tours
• Family guides for major exhibits
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Niche Interests: Students
• What are the challenges?– Money– Finding a job– Building a network
• What might be solutions?– Sponsored student dues– Training at introductory levels– Connections to mentors– Helping to find internships/jobs– Connecting to other young
professionals
http://www.aiche.org/
Partnership with industry companies to give students free access to membership and
student-focused benefits
A unique online community created for and by young professional chemical engineers. Learn
new skills, solve challenges, find mentors, engage with other chemical engineers, and gain more exposure to hiring companies.
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Core Membership Geared to provide a relevant and immediate response to members' most frequent questions through peer assistance and a sophisticated online knowledge system.
Dues: $250 per year
Premium MembershipAccess to an account management team, advanced business and public relations consulting, customized research, peer assistance, and a professional e-journal.
Dues: $2500 per year
Niche Interests: Varying Levels of Service
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AIGA the professional association for design
Niche Interests: Levels of Engagement & Investment
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Individual • Build Job Skills (programs & networks)• Manage Your Career (mentoring)• Stay Informed (magazine, e-news)• Save Money (registration discounts,
fellowships)• Make the Case for Museums
(advocacy)
Dues: ($50 - $90)
Museum Membership • Strive for Excellence (standards,
resources)• Distinguish Your Museum
(directory) • Stay Informed (magazine, e-news)• Save Money (registration discounts)• Make the Case for Museums
(advocacy)
Dues: Pay what you can - $8,000
Serving Both Organizations and Individuals
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US Chamber Of CommerceFriends
Portfolio of Engagement Options
Members
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• Restructured membership model – focused on providing defense contractors access to government employees
• Removed membership dues for government employees – grew membership from a handful to 21,000
• Automated of join process to remove barriers to joining• Allow individuals to join, then sell upgrade to organizational membership• Data-mining & Business Intelligence from AMS enabled segmentation
• Results – Doubled revenue with same staff
Focusing on Business Results for Members
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Membership Organizations of the Future will:1. Serve many niches – provide value to demographic and functional niches.
2. Appeal to both individuals and organizations.
3. Create a portfolio of engagement options – from friend to customer to varied membership opportunities.
4. Be results oriented. Membership is not the end goal; rather, enabling meaningful outcomes for members.
5. Leverage technology – to allow for targeted, customized service (and self-service) in cost-effective ways.
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Thank you!
Twitter: @ gmeliacae Email: [email protected]
Let ASAE help you succeed.www.associationsnow.com
(Subscribe to FREE daily e-Newsletter)
Greg Melia, CAEChief Member Relations & Strategy Development
OfficerASAE: The Center for Association Leadership