How membership in associations will look different in 2026
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Transcript of How membership in associations will look different in 2026
How membership in associations and other bodies will look different in 2026?
Greg Melia, CAEChief Member Relations & Strategy Development OfficerASAE: The Center for Association Leadershipwww.asaecenter.orgEmail: [email protected] Twitter: @gmeliaCAE
What Is Membership Today?
What are
membership
innovations
are we seeing
today?
The Whitney Museum
Insider Membership Family Membership
The Art of Membership by Sheri Jacobs, CAE
Niche: Same Product, Different Interests
• Admission to curatorial lectures
• Behind the scenes tours
• Quarterly “insider” recommendations on NYC events
• Admission to family programs
• Kids passport• 50% off stroller
tours
• Family guides for major exhibits
Niche Interests: Students
• What are the challenges?– Money– Finding a job– Building a network
• What might be solutions?– Sponsored student dues– Training at introductory levels– Connections to mentors– Helping to find internships/jobs– Connecting to other young
professionals
http://www.aiche.org/
Partnership with industry companies to give students free access to membership and
student-focused benefits
A unique online community created for and by young professional chemical engineers. Learn
new skills, solve challenges, find mentors, engage with other chemical engineers, and gain more exposure to hiring companies.
Core Membership Geared to provide a relevant and immediate response to members' most frequent questions through peer assistance and a sophisticated online knowledge system.
Dues: $250 per year
Premium MembershipAccess to an account management team, advanced business and public relations consulting, customized research, peer assistance, and a professional e-journal.
Dues: $2500 per year
Niche Interests: Varying Levels of Service
AIGA the professional association for design
Niche Interests: Levels of Engagement & Investment
Individual • Build Job Skills (programs & networks)• Manage Your Career (mentoring)• Stay Informed (magazine, e-news)• Save Money (registration discounts,
fellowships)• Make the Case for Museums
(advocacy)
Dues: ($50 - $90)
Museum Membership • Strive for Excellence (standards,
resources)• Distinguish Your Museum
(directory) • Stay Informed (magazine, e-news)• Save Money (registration discounts)• Make the Case for Museums
(advocacy)
Dues: Pay what you can - $8,000
Serving Both Organizations and Individuals
US Chamber Of CommerceFriends
Portfolio of Engagement Options
Members
• Restructured membership model – focused on providing defense contractors access to government employees
• Removed membership dues for government employees – grew membership from a handful to 21,000
• Automated of join process to remove barriers to joining• Allow individuals to join, then sell upgrade to organizational membership• Data-mining & Business Intelligence from AMS enabled segmentation
• Results – Doubled revenue with same staff
Focusing on Business Results for Members
Membership Organizations of the Future will:1. Serve many niches – provide value to demographic and functional niches.
2. Appeal to both individuals and organizations.
3. Create a portfolio of engagement options – from friend to customer to varied membership opportunities.
4. Be results oriented. Membership is not the end goal; rather, enabling meaningful outcomes for members.
5. Leverage technology – to allow for targeted, customized service (and self-service) in cost-effective ways.
Thank you!
Twitter: @ gmeliacae Email: [email protected]
Let ASAE help you succeed.www.associationsnow.com
(Subscribe to FREE daily e-Newsletter)
Greg Melia, CAEChief Member Relations & Strategy Development
OfficerASAE: The Center for Association Leadership