How Maslow’s Hierarchy of Needs Can Improve Your Marketing

Gabriela Taylor

Ever heard of the term “Sex Sells”?

SEX is a very basic instinct that drives every person at their most primal levels

Maslow’s Pyramid of Needs has many levels, but at the

base are the physiological needs.

Once these needs are met, there is an ascending order until a person reaches the pinnacle, which is the need for

personal growth or self actualization.

The easiest to market are the basic needsbecause everyone needs food, clothing,and a safe place to sleep

The marketing for housing often shows a family playing in the yard and then entering the house to sit around the kitchen.

Why not just show the house by itself?

Example

Once a person has reached the top level, they no

longer feel a satisfaction from the material,

but start to seek out self-improvement courses or

travel for new experiences

Morality

Creativity

Potentiality

The final tier in

Maslow’s

hierarchy

CLICK to learn more

GABRIELA TAYLOR- Author, Marketer & Holistic Business Coach -

I help entrepreneurs discover and fully live their purpose and business ambitions through powerful one-on-one coaching, consulting and transformational workshops

VISIT GABRIELATAYLOR.COM