How Maslow’s Hierarchy of Needs Can Improve Your Marketing
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Transcript of How Maslow’s Hierarchy of Needs Can Improve Your Marketing
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How Maslow’s Hierarchy of Needs Can Improve Your
MarketingGabriela Taylor
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Ever heard of the term “Sex Sells”?
SEX is a very basic instinct that drives every
person at their most primal levels
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Maslow’s Pyramid of Needs has many levels, but at the base are the
physiological needs.
Once these needs are met, there is an ascending order until a person reaches the pinnacle, which is the
need for personal growth or self actualization.
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The easiest to market are the basic needs because everyone needs food, clothing, and a safe place to sleep
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The marketing for housing often shows a family playing in the yard and then entering the house to sit around the
kitchen.
Why not just show the house by itself?
Example
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Once a person has reached the top level, they no
longer feel a satisfaction from the material,
but start to seek out self-improvement courses or
travel for new experiences
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Morality
Creativity
Potentiality
The final tier in Maslow’s hierarchy
CLICK to learn more
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GABRIELA TAYLOR- Author, Marketer & Holistic Business
Coach -I help entrepreneurs discover and
fully live their purpose and business ambitions through powerful one-on-
one coaching, consulting and transformational workshops
VISIT GABRIELATAYLOR.COM