Turbocharge Your Marketo - Target Inbound Prospects in Real-Time
How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
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Transcript of How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
Marketo provides Marketing software that spans the entire custoMer experience
Jason Miller is responsible for Marketo’s social Media & content Marketing strategy
and
“because our coMpany is a
big advocate of visual content Marketing,
slideshare is an essential part
of our overall content strategy.”
“in Just over four weeks our presentationHow to Build a Better inBound Marketing MacHine had over 133k views and hundreds of shares across the socialsphere.”
“a few Months later, we launched a second custoM slideshare deck called Visual content Marketing and it has Just crossed the 105k views Mark.”
“at Marketo, we build our editorial calendar around Monthly theMes and then put together the content pieces to support that theMe.”
we present each of our slideshare presentations at
coMpany Meetings
usergroups
social Meetups
industry conferences
webinars
“Make sure that you and your partner’s goals are aligned and state the obJectives clearly well in advance”
here are the highlights:
369,753views
345eMail shares
72tweets
69facebook shares
454favorites
4,859downloads
“we even have the option to trigger
alerts to our sales developMent teaM when
certain keywords are typed into the coMMent section
of the download forM within slideshare.”
the results are undeniable:
$5,000invested
$107,000pipeline to date
2,765naMes
57new prospects
$94$ per prospect