How Market And Serve Virtually

How to Market and Serve VirtuallyHow to Market and Serve Virtually… with less footprint and more heart… with less footprint and more heart

Inspired Choice

Welcome – Meet GailWelcome – Meet Gail

Chief Obstacle Buster at Inspired Choice Recovering perfectionist, corporate refuge Mid-life bloomer, Baby Boomer Help executives, solopreneurs, teams:

Turn obstacles into opportunities Shift mindset, leverage strengths and successes Get clear on what want, make choices, act Increase collaboration, reduce conflict, get more

done with less by boosting emotional intelligence

Kendall School of Business Advisory Board

Chief Obstacle Buster at Inspired Choice Recovering perfectionist, corporate refuge Mid-life bloomer, Baby Boomer Help executives, solopreneurs, teams:

Turn obstacles into opportunities Shift mindset, leverage strengths and successes Get clear on what want, make choices, act Increase collaboration, reduce conflict, get more

done with less by boosting emotional intelligence

Kendall School of Business Advisory Board

Inspired Choice

Format of today’s workshopFormat of today’s workshop

Interactive with easy, fun participation Raise hand and interrupt Leverage what you know and already do well New puzzle pieces: New ways to think, feel, do

My presentation was greened, by the way Recycled webinar, photo personalizes connection Reduced handouts working them into slides Giveaways went from note pads to hugs + online!

Qs later? Email [email protected]

Interactive with easy, fun participation Raise hand and interrupt Leverage what you know and already do well New puzzle pieces: New ways to think, feel, do

My presentation was greened, by the way Recycled webinar, photo personalizes connection Reduced handouts working them into slides Giveaways went from note pads to hugs + online!

Qs later? Email [email protected]

Inspired Choice

What will you learn? Answers!What will you learn? Answers!

What is marketing? The goal is connection! How are you marketing now? How can we make marketing

green? What can be done virtually? How to market and serve with

less footprint and more heart? What is a marketing funnel? The result is differentiation!

What is marketing? The goal is connection! How are you marketing now? How can we make marketing

green? What can be done virtually? How to market and serve with

less footprint and more heart? What is a marketing funnel? The result is differentiation!

Inspired Choice

Get Ready, Focused and OpenGet Ready, Focused and Open

KEY:

Create an experience for prospects and clients!

Inspired Choice

Piece #1: Marketing and YouPiece #1: Marketing and You

Who are you? Raise hands: Students? Kendall faculty? staff? Community? Business owners? Employees? Others?

What is your purpose for marketing? Own business, non-profit, team, project? Job search, career advancement, internship? A club, social group, charity, Girl Scout Cookies?

What do you market? How do you market today? Methods used?

Who are you? Raise hands: Students? Kendall faculty? staff? Community? Business owners? Employees? Others?

What is your purpose for marketing? Own business, non-profit, team, project? Job search, career advancement, internship? A club, social group, charity, Girl Scout Cookies?

What do you market? How do you market today? Methods used?

Inspired Choice

Piece #2: What is Marketing?Piece #2: What is Marketing?

Telling people what you do, over and over Teaching, informing, stimulating curiosity,

experience, and action Building and sustaining relationships is key

Marketing is being of service before the sale Evolves and flows right into customer service

Know your WHO and WHAT Who you serve; specific recognizable audience

(s) What you do for them, problems you solve What are their habits, complaints, pain?

Telling people what you do, over and over Teaching, informing, stimulating curiosity,

experience, and action Building and sustaining relationships is key

Marketing is being of service before the sale Evolves and flows right into customer service

Know your WHO and WHAT Who you serve; specific recognizable audience

(s) What you do for them, problems you solve What are their habits, complaints, pain?

Inspired Choice

Piece #3: Create ConnectionPiece #3: Create Connection

Build relationships with heart Leverage emotional intelligence (EI)

Understanding and managing emotions Generate warmth and burns calories! Be socially, professionally conscious Be response-able; respond vs. react Pay attention to feelings, instincts,

signals Get curious. Ask. Listen. Act with

integrity. (eBook: 10 Secrets to Boost EI*)

Engage your market in conversations How can you deliver heart virtually?

* www.inspiredchoice/emotional-intelligence

Build relationships with heart Leverage emotional intelligence (EI)

Understanding and managing emotions Generate warmth and burns calories! Be socially, professionally conscious Be response-able; respond vs. react Pay attention to feelings, instincts,

signals Get curious. Ask. Listen. Act with

integrity. (eBook: 10 Secrets to Boost EI*)

Engage your market in conversations How can you deliver heart virtually?

* www.inspiredchoice/emotional-intelligence

Inspired Choice

Piece #4: Go Green!Piece #4: Go Green!

Reduce use of fuel and resources Fewer meetings, more local meetings

with facilitators, more conference calls

Reduce travel; telecommute Reduce use of paper, giveaways, mail

Recycle Use recycled paper, mailers Creative reuse of existing material

Go virtual What do you do well in person that

can be duplicated virtually? What forms of marketing can reduce

travel and use of materials?

Reduce use of fuel and resources Fewer meetings, more local meetings

with facilitators, more conference calls

Reduce travel; telecommute Reduce use of paper, giveaways, mail

Recycle Use recycled paper, mailers Creative reuse of existing material

Go virtual What do you do well in person that

can be duplicated virtually? What forms of marketing can reduce

travel and use of materials?

Inspired Choice

Piece #5: Marketing FunnelPiece #5: Marketing Funnel

Strategize marketing to build relationships; any entry point

Pink spoon taste (ice cream) Free taste of your solutions Speaking, articles, reports

What do you do well 1:1 that can get delivered 1:man?

Virtual offers; free and fee Repurposing: Lower cost of

development, increase earnings (Gail’s eBook)

Strategize marketing to build relationships; any entry point

Pink spoon taste (ice cream) Free taste of your solutions Speaking, articles, reports

What do you do well 1:1 that can get delivered 1:man?

Virtual offers; free and fee Repurposing: Lower cost of

development, increase earnings (Gail’s eBook)

Source: Multiple Streams of Coaching Income by Andrea Lee, www.AndreaJLee.com

Inspired Choice

Virtual SolutionsVirtual Solutions

Teleclasses/conference calls Webinars, web training Worksheets/books + audio eCourses, eBooks 1:1 phone consultations,

workshops, training Audio CDs, MP3, video (YT) Radio interviews, recordings Public and private speaking Networking online/offline Non-competing alliances Articles, press releases, tips

Teleclasses/conference calls Webinars, web training Worksheets/books + audio eCourses, eBooks 1:1 phone consultations,

workshops, training Audio CDs, MP3, video (YT) Radio interviews, recordings Public and private speaking Networking online/offline Non-competing alliances Articles, press releases, tips

Newsletters, news blasts Interactive blogs,

websites Automate with virtual

assistants, autoresponders, help desks

Group sites (CollectiveX) Host mastermind, focus,

R&D groups Social media: LinkedIn,

Twitter, FaceBook, Biznik Virtual lunches, surprise

gifts Gifts online, 3rd world, fair

trade, causes Follow-up! Phone, Skype Cell phone text, PDAs

Newsletters, news blasts Interactive blogs,

websites Automate with virtual

assistants, autoresponders, help desks

Group sites (CollectiveX) Host mastermind, focus,

R&D groups Social media: LinkedIn,

Twitter, FaceBook, Biznik Virtual lunches, surprise

gifts Gifts online, 3rd world, fair

trade, causes Follow-up! Phone, Skype Cell phone text, PDAs

Inspired Choice

SAMPLE: Virtual TrainingSAMPLE: Virtual Training

Handout is worked into presentation + emailed

Instructions on screen Webinar features like

online poll or chat window are encouraged Use the form to the left Rank yourself 1-10

• Enter on Box #1• Take the POLL

CHAT: What is one reason you want to network?

Handout is worked into presentation + emailed

Instructions on screen Webinar features like

online poll or chat window are encouraged Use the form to the left Rank yourself 1-10

• Enter on Box #1• Take the POLL

CHAT: What is one reason you want to network?

1. What is networking? Why do it?

How much do you love networking on a 1-10 scale? (10 = you love it) _____

What is networking? How do you define/describe it?

Why network? What results do you want?

Short-term goals for networking****

Long-term goals for networking****

Inspired Choice

Gail’s Virtual StuffGail’s Virtual Stuff

www.InspiredChoice.com Free eBook: “Emotional Intelligence” Interviews: “Gail in the Media” Check out “Teleclasses” Review “Articles”

www.HowtoLoveNetworking.com Get free Elevator Speech Worksheet How to Love Networking CD Recorded expert interview in

“Teleclasses” www.HowtoLoveSpeaking.com

Free 1-hour teleclass recording





Gail’s Services: Training/

Speaking Individuals

Groups Virtual/Local

Topics: Emotional

Intelligence Marketing Networking Public Speaking

Gail’s Services: Training/

Speaking Individuals

Groups Virtual/Local

Topics: Emotional

Intelligence Marketing Networking Public Speaking









Inspired Choice

Put the pieces together!Put the pieces together!

Be of service Add meaning Make connections Go green 1 step at a time Build relationships with heart Leverage emotional

intelligence Make a difference and you

will differentiate YOU!

Be of service Add meaning Make connections Go green 1 step at a time Build relationships with heart Leverage emotional

intelligence Make a difference and you

will differentiate YOU!

Gail Sussman Miller773.477.4012

[email protected]

How Market And Serve Virtually

Business

Transcript of How Market And Serve Virtually