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How LinkedIn Can

Save Your Life

@DaveKerpen, CEO, @LikeableLocal

January 2015, dave@likeable.com

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Well, maybe...

What LinkedIn can do for you is

strengthen the online presence

for your business!

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The Basics

LinkedIn is a business-oriented social

network that launched on May 5th, 2003

LinkedIn now has more than 300 million

users and 3 million company pages.

Many small businesses haven't taken

advantage of utilizing LinkedIn to grow

their business.

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The 10 Steps To Use LinkedIn

For Your Small Business

1. Create a LinkedInCompany Page.

3. Begin to blog onLinkedIn.

6. Connect your online

properties.

7. Showcase your work in video, slides, interviews, etc.

8. Send 5 - 8 daily status updates.

2. Participate in LinkedIn Groups with local ties.

4. Leverage each employee inyour small business.

5. Secure LinkedInEndorsements.

9. Create a vanity URL for your LinkedIn Page.

10. Make your profile stand out from the competition.

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1. CREATEa LinkedIn Company Page

“If you build it, he will come.”

-The Voice, Field of Dreams

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You need to play to win on LinkedIn.

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Requirements for Adding Company Pages

1. You must have a personal

LinkedIn profile set up with your

true first and last name.

2. Your profile strength must be

listed as Intermediate or All

Star.

4. You must have several

connections on your profile.

3. You’re a current company

employee & your position is

listed in the Experience section

of your profile.

5. You have a company email

address added and confirmed

on your LinkedIn account.

6. Your company’s email

domain is unique to the

company.

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2. PARTICIPATEin LinkedIn groups with local ties.

“The secret of getting ahead

is getting started.”

― Mark Twain

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Over 70% of customers use groups to research buying

decisions.

SOLUTION: Be accessible.

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Find groups talking about your brand or industry

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Regularly participate in a non-promotional way

Visit 3 to 5

groups weekly

to network with

other business

owners,

vendors, and

media.

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3. BLOGon LinkedIn.

“A blog is only as interesting

as the interest shown in others.”

– Lee Odden

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31% of customers are influenced by blog posts

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Share your blog across all your networks!

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Create and Share Authentic Content.

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4. LEVERAGEeach employee in your small business.

“Your workforce is your most valuable asset. The

knowledge and skills they have represent the fuel that

drives the engine of business - and you can leverage that

knowledge.”

- Harvey Mackay

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Train and leverage your small business

employees as brand ambassadors

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Encourage

them to add

their current

position at

your

company to

their profile.

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Create compelling content for your team to

share through their LinkedIn profile

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5. SECURELinkedIn Endorsements and Recommendations.

“Sometimes it takes a while to recognize that someone has a

special ability to get us to believe in ourselves, to tie that belief to

our highest ideals, and to imagine that together we can do great

things.”

- Caroline Kennedy

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Positive endorsements influence purchase decisions!

88% of

consumers

trust reviews,

recommendations, and

endorsements

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Let your network speak for you

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6.CONNECTyour online properties.

“Eventually everything connects - people,

ideas, objects. The quality of the connections is

the key to quality per se.”

- Charles Eames

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Give your

brand more

opportunities

to be found by

the right

people

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7. SHOWCASEyour work in video, slides, interviews, etc.

"Find the good. It’s all around you. Find it,

showcase it and you’ll start believing in it."

- Jesse Owens

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What is a Showcase Page?

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LinkedIn has the ability to share work examples

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Showcase pages appear in searches!

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How you can create a showcase of your own:

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8. UPDATEyour status 5 - 8 times daily.

"To improve is to change; to be perfect is to change

often."

- Winston Churchill

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LinkedIn is not the place to be posting coupons

for your small business

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Send at least

5 daily

messages

● The best times to post are 7am-

8am and 5pm-6pm.

● The best days to post are

weekdays.

● 93% of B2B marketers rate

LinkedIn as the top B2B social

media lead generation source

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9. CREATEa vanity URL for your LinkedIn Page.

"Nothing succeeds like the appearance of

success."

- Christopher Lasch

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Let people find your company easier!

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Create a vanity URL for your profile too!

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10. MAKEyour page stand out from the competition.

"It is nice to have valid competition; it

pushes you to do better."

- Gianni Versace

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49.5% of LinkedIn profiles aren’t complete

You can’t sell

your small

business’

credibility unless

you work on its

social media

appeal

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Improve your “first glance” aesthetic

Make sure to include the

following on your page:

A company logo

A background image

Your company name

Company description

Background information and

keywords

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CREATE a LinkedIn Company Page

BLOG on LinkedIn

SECURE LinkedIn Endorsements & Recommendations

CONNECT your online properties

SHOWCASE your work in video, slides, interviews, etc

PARTICIPATE in Linkedin groups

LEVERAGE each employee in your small business

LET’S REGROUP

UPDATE your status 5 to 8 times daily

CREATE a vanity URL for your LinkedIn Page

MAKE your page stand out from the competition

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THANK YOU / QUESTIONS

@DaveKerpen

dave@likeable.com

DaveLinkedin.com

“How dare you settle for less when the world has made it so

easy for you to be remarkable?” - Seth Godin

@LikeableCST

customersuccess@likeablelocal.com

http://vimeo.com/likeablecst

For current customers, reach out to our

Customer Success Team!

Email contact@likeablelocal.com & use #LikeableWebinar to schedule

your FREE social media consultation today!