How link pass authority animated infographic
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17-Oct-2014 -
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Technology
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Transcript of How link pass authority animated infographic
types of Links
Social Media Content Blogroll Footer
How Links Pass
Link authority passes from one site to another in a variety of ways. Learn how we think l ink authority is built and passed from site to site on the internet today, which
is one factor search engines use to determine which site to rank above others.
Authoritative WebsitesWebsites gain authority by building itself up as a reliable resource, with trustworthy content.
value Affected links
link decay10-15% of PageRank on a page disappears before Pagerank flows along to outlinks.
Semantic signals, social signals, andco-citations can also be passed.
value would be passed but misguided
possible site penalization andvalue take away
drastic drop in value
valuable link
discounted in value
Link Value Key
dead page
verticalmeasures.com
created by:
*
valuable harmful
Paid Link* Too muchexactmatch
anchortext*
301Redirect
No Follow
no valueis passed
Internal Pages
to a
brokenpage
ValuableLink
Your Website