How Lack Of Mobile Marketing Affects Your Business
19
How Lack Of Mobile Marketing Affects Your Business?
Transcript of How Lack Of Mobile Marketing Affects Your Business
How Lack Of
Mobile
Marketing
Affects Your
Business?
Mobile phones have broken the barriers of the traditional
norms of selling, buying and marketing.
Users of smartphones search for products and brands not
just in their drawing and bed rooms, but in their bathrooms,
while watching movies in theatres, while enjoying their
vacations, while traveling and literally everywhere.
Mobile devices have already outdone the desktop internet
usage and by 2016, mobile phone ad spending will most
likely surpass the desktops and other conventional
marketing modes.
So, where do you place your brand in this scenario? If you are
reading this piece even after understanding what the title
suggests, you have still not started investing in mobile ads.
Know how severely you have deprived your brand the amazing
benefits of mobile marketing.
Your Brand Lacks
Closeness with
Consumers
Your Brand Loses Social
Limelight
Your Brand Lags Behind
in the Competition
Your Brand Fails in
Location-based Search
Your Brand Will Soon
Experience Decline in
Advertising Returns
Contents:
Your Brand Lacks Closeness with
Consumers
For being in easy access round the clock, mobile phones
help any business brand to get the closest to the consumers.
According to the experts of mobile marketing in India,
whether you are present or absent from the mobile
advertising scene is an important parameter to evaluate
your brand’s value.
In other words, you are missing the greatest opportunity to
be in list of brands your prospects may prefer to buy from.
Your Brand Loses Social Limelight
The most effective way of branding in the digital world is
through the dominating landscape of social media.
Desktop social media marketing is not enough, as many
users of the websites like Facebook, Twitter, YouTube and
Instagram access their accounts using mobile devices.
Mobile advertising companies in India suggest their clients
to invest significantly in mobile social media marketing for
enhanced brand visibility.
Your Brand Lags Behind in the
Competition
It is quite likely that your rivals are already taking the
advantage of mobile marketing in India.
By doing so, they are already on the way to acquire greater
market shares, better brand value and more profits.
It is because their brands no only appear in the desktop
internet searches, but also in mobile search pages.
You are still dependent on the traditional marketing
approach.
Your Brand Fails in Location-based
Search
Location based mobile marketing is creating the right buzz
when it comes to targeting the potential buyers in a
particular area and within a specific diameter.
Mobile ads make this marketing strategy easier by helping
brands to connect with their targets instantly.
Your brand is losing a significant share of ‘on-the-spot’
leads, but one of your rivals must be gaining out of your
loss.
Your Brand Will Soon Experience
Decline in Advertising Returns
Few years ago, a brand with no website or online presence
would fail to connect with audiences
Initially brands had suffer huge losses on the investments
made in marketing.
Brand with no budget for mobile ads and solely dependent
on desktop digital marketing today may soon experience
the reduced returns on investment.
Any further delay in starting a mobile advertising campaign
will further push your brand behind in the race.
Take help from one of the mobile advertising companies in India not
just to plan mobile ad budget, but also to evenly distribute it in the
categories like mobile app ads, mobile display ads, mobile native ads,
mobile video ads and so on.
Read more on Mobile Advertising:
3. How Change In Mobile Trends Will Help Your Business Grow In 2015?
2. Watch Out The Mobility Trends Of 2015
1. Top Mobility Trends In 2015 Where Brands Will Push To Engage More
Aggressively
Let’s Connect!
https://twitter.com/_spocto
http://www.spocto.com/
https://www.facebook.com/Spocto
https://www.linkedin.com/company/spocto
Would Like to know more?
Write to us at: [email protected]
Let’s Connect!
https://twitter.com/WhizMobi
http://www.whizmobi.com/
https://www.facebook.com/WhizMobi
https://www.linkedin.com/company/whizmobi
Would Like to know more?
Write to us at: [email protected]
