How IT Companies within the UK Network
-
Upload
richard-tubb -
Category
Technology
-
view
851 -
download
0
description
Transcript of How IT Companies within the UK Network
![Page 1: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/1.jpg)
How Small IT Companies Network
Richard Tubb
![Page 2: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/2.jpg)
Who am I?Founded an IT company in 2003“One Man Band” until 2007Merged with another local IT co in 2009Accredit UK qualified MSP9 Members of Staff, 60+ Clients across UK
www.tubblog.co.uk
www.twitter.com/tubblog
www.linkedin.com/in/richardtubb
![Page 3: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/3.jpg)
SBSC PAL FY11
I have been appointed Microsoft Small Business Specialist Partner Area Lead for Financial Year 2011
Work with the SBSC Community as the main points of contact with Microsoft.
![Page 4: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/4.jpg)
I’m not this type of Pal
![Page 5: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/5.jpg)
Where will you find UK IT companies?
User GroupsPeer GroupsSocial MediaSocial Networking (yes, they’re two
different things)
![Page 6: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/6.jpg)
User Groups
User GroupsTypically meet monthlyShared cultureGuest speakersVendors, ExpertsSocialising
![Page 7: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/7.jpg)
Peer Groups
Small groupsHigh levels of trustSerious about Growth“Premier League”
![Page 8: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/8.jpg)
Social Media –vs.- Social Networking
Social Media typically means YouTube, Blogs, Google Docs
Social Networking covers Facebook, Twitter, LinkedIn
![Page 9: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/9.jpg)
Social Media –vs.- Social Networking
“Social Media can be called a strategy and an outlet for broadcasting, while Social Networking is a tool and a utility for connecting with others.” - Lon S. Cohen
![Page 10: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/10.jpg)
http://jess3.com/the-conversation-prism-v3/
![Page 11: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/11.jpg)
First rule of Social Media
Do NOT sell!Offer ValueEducateStart ConversationsBuild Trust
![Page 12: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/12.jpg)
Blogs
Free and Easy
WordPress
Blogger
![Page 13: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/13.jpg)
Why bother blogging?
“I have nothing to say”“Who will read?”
![Page 14: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/14.jpg)
![Page 15: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/15.jpg)
140 Characters
Easy to find like-minded people“I follow you on Twitter”Asks questions, start conversationsShare content of interestUse Hashtags #
![Page 16: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/16.jpg)
Everyone has an accountSwapped Business Cards? Connect!LinkedIn GroupsLinkedIn QuestionsWhat does your Profile say about you?
![Page 17: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/17.jpg)
Clear Business ApplicationsEither create two accountsPreferably, use Filters (Friends, Work,
Clients, etc)Fan Pages create way to cultivate interest
![Page 18: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/18.jpg)
Flickr
Create Photo groups for eventsLink to photos from Twitter, FB, LinkedIn
![Page 19: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/19.jpg)
YouTube
Buy, Beg, Steal or Borrow a Flip HD Camera
Upload Video Interviews with clients, partners, raving fans
Use Camtasia Studio to create video Screencasts
Typical attention span is 90 seconds – make sure videos are short
![Page 20: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/20.jpg)
Many platforms – use them all!
Some people adore TwitterSome people don’t get TwitterSome people prefer FacebookSome people love LinkedInSome people like e-mailsSome people never read e-mailsSome people are visual - YouTubeSome people like to lurkSome people like to engage
![Page 21: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/21.jpg)
Tools
Only 140 Characters to play withMeasure and Manage through MetricsUnderstand what is of interestCustomisable Links
![Page 22: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/22.jpg)
Tools
Schedule Status UpdatesManage multiple accountsCreate Search KeywordsCreate Groups – no need to follow peopleUpdate LinkedIn, Twitter, Facebook, MySpace,
Google Buzz, FourSquare – all from one location
Tailor content for platforms…Facebook = @, Twitter = #LinkedIn = neither
![Page 23: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/23.jpg)
Tools
Outlook Social Connector
![Page 24: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/24.jpg)
Tools
Daily e-mail digest of key-wordsCatches Tweets that you don’t spot first
time
![Page 25: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/25.jpg)
Create Content Loops
Content, Content, Content
Upload Photographs to Flickr, linking back to your web-site
Post videos to YouTube, linking to your Blog Posts
Use Twitter to link to Flickr and YouTube
![Page 26: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/26.jpg)
E-Mail is Dead (ok, not quite but…)
Make content re-usable and shareableMicrosoft SkydriveDropboxGoogle DocsScribd
Collaborative Working
![Page 27: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/27.jpg)
Transparency
Be yourselfPeople are drawn to like minded
individualsThat doesn’t mean the world wants to
know your every thoughtDon’t e-mail blog when angryIt’s ok to show you’re human
![Page 28: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/28.jpg)
Call to Action
Create or start using your LinkedIn account – add me as a contact!
Setup a Twitter account at www.twitter.com – then ask me via @tubblog for more details on local User Groups
![Page 29: How IT Companies within the UK Network](https://reader033.fdocuments.in/reader033/viewer/2022051512/54059f108d7f729b768b4e10/html5/thumbnails/29.jpg)
www.tubblog.co.uk
www.twitter.com/tubblog
www.linkedin.com/in/richardtubb
netlink.trading
www.facebook.com/tubblog