HOW IS STRATEGIC PLANNING CARRIED OUT AT ORGANIZATIONAL LEVEL?

FOUNDERSMUST

BUILDTHETHINGit’s hard to run the business otherwise

TO BUILD GREAT COMPANIESONE SHOULD BUILD EFFECTIVEORGANIZATION

HOW IS STRATEGIC PLANNING CARRIED OUT AT DIFFERENT LEVELS OF ORGANIZATION?

(AND I’VE HAD MY MOMENTS)

BUSINESS MISSIONjust mine. your results may vary.

EXAMPLE OFSOME BUSINESS MISSION

GOOD MARKETING IS THE ART OF FINDING

DEVELOPING AND PROFITINGFrom those

Opportunities

LIVEITin the way you work

OPPURTUNITY FOR MARKETERS

INTRODUCE HYBRID PRODUCTS THAT ARE NEW TO THE MARKET


MAKE BUYING PROCESS MORE CONVENIENT



CUSTOMIZE A PRODUCT OR SERVICE



CUSTOMIZE A PRODUCT OR SERVICE

MEET THE NEED FOR INFORMATION AND ADVICE

A COMPANY CAN INTRODUCE A NEW CAPABLITIY


A COMPANY MAY BE ABLE TO DELIVER IT FASTER


A COMPANY MAY BE ABLE TO DELIVER IT FASTER

OFFER A PRODUCT AT MUCH LOWER PRICE

C

CARRY OUT

FIRMS HAVE TO CAREFULLY MONITOR THE THREAT

ENVIRONMENTAL THREAT IS BEYOND THE CONTROL

CARRY OUT STRENGTHS AND WEAKNESS ANALYSIS

ALWAYS DO THIS

WHEN YOURGUTSPEAKS

LISTEN

BALANCEFINIANCIAL AND NEEDS

SETCLEAR,MEASURABLE

GOALS

for yourself and FIRM

I HAVE GOALS NOT JUST DREAMS

STRATEGIC FORMULATION

BUILDING STRATEGIC ALLIANCES IS IMPORTANT

PREPAREPROGRAMyou’re just TOO STUBORN

BECOMEA MASTER

TIME MANAGERit’s your most precious resource

THANK YOU

JEET PAREKH

@JEET_PAREKH

[email protected]

IIT BHU

Marketing