How IRL Events Can Serve Your Audience And Keep The Lights On
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Transcript of How IRL Events Can Serve Your Audience And Keep The Lights On
![Page 1: How IRL Events Can Serve Your Audience And Keep The Lights On](https://reader033.fdocuments.in/reader033/viewer/2022052904/557d68b5d8b42a30708b4630/html5/thumbnails/1.jpg)
How ‘In Real Life’ Events Can Serve Your Audience and Keep
the Lights On#ona14events
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Olivia Allen-PriceKQED Public Radio and Television, @oallenprice
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Chad GrahamRepublic Media, @chadgraham2
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Brenda Williams-ButtsNew York Public Radio, @bwilliamsbutts
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Find Your Purpose (and your budget)
● Goals● Measuring success● Budget
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Know Your Audience● Topics of interest● Demographics
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Make Money● Ticketing● Membership● Sponsors
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Get Buddies● Partners, Sponsors● Working on trade● Volunteers
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Reimagine Resources● Talent● Property● Marketing materials
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Get Loud● Promotional plan● Use your media● Overcommunicate
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Create Content● Stream and archive● Stories● Live coverage● Behind-the-scenes
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Follow Up● Recap● Feedback● Conversion
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#Fail
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Questions?
Olivia Allen-Price, @oallenprice
Chad Graham, @chadgraham2
Brenda Williams-Butts, @bwilliamsbutts