How internet and social changed TV audience behavior and how to get them back. TRT Conference Ankara
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Transcript of How internet and social changed TV audience behavior and how to get them back. TRT Conference Ankara
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How to get their attention back!
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Observing and exploring the web since 1992
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13 Years
38 Years
4 Years 3.5 Years 35 Days
Time needed to reach 50 million users!
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From broadcasting to Peer to peer
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Media Consumption = content consumption
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The big disruptors
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On demand
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Other disruptors
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http://www.statista.com/statistics/284503/turkey-social-network-penetration/
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Who uses Facebook in Turkey?
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Facebook in Turkey
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We get controlled
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Curation and aggregation
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ZITE - news aggregration
• Based on your personal interests
• Learns from what your read
• Includes social sharing
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Facebook as a aggregration tool
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Downside of algorithmic curation
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Algorithms
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Are we controlled by algorithms?
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Or is it the big money?
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The money is going online
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How about mobile?
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Just a matter of time
• Data costs
• Speed
• Quality
• Availability
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Oh No, we lost them!
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The added value
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For all audiences!
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Extra channel
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Connect!
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Stay connected
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User generated content
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Viewer influence and integration
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Participate from home
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Enhance the experience
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Go the extra mile
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Wrap up
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BE CREATIVE!!!