How Insurance Agents Build Relationships

Through Content Marketing

What We’ll Cover Today1: Why Content Marketing?

– The value and purpose of it

2: What Is Content Marketing?– What it looks like and can do

3: How Does It Work?– Actual business results

4: How OutboundEngine Works for You– Overview of your content marketing

5: Q&A

Part 1: Why Content Marketing?

Content marketing is a way of communicating with your audience through interesting, entertaining, and informative materials that are intended to help, not sell.

Part 1

Purpose

Help you retain policyholders and generate word-of-mouth referrals from them.

Value

Content marketing sets you apart from your competition, helps brand you as a trusted resource and grows your business.

The old methods don’t work.

Less Expensive

Content marketing costs 62% less than traditional marketing.

More Effective

Content marketing generates 3 times more leads than traditional marketing.

Customer Acquisition vs. Customer Retention

It’s 6 - 7 times more expensive to acquire new customers than it is to retain an existing one!

The Brutal Truth

Your policyholders are tired of being inundated with irrelevant messages, which is why they tune out traditional marketing...

...but you can change that!

Give Them a Reason To Love You

• 90% of consumers find custom content useful

• 78% believe that organizations providing custom content are interested in building good relationships with them.

Part 2: What Is Content Marketing?

Content marketing is the planning, creation, promotion and measurement of content for a specific audience to influence a business outcome.

What Content Marketing Is Not

What Content Marketing Is Not

What Content Marketing Is Not

Content marketing is an experience.

Not as New as You Might Think

John Deere’sThe FurrowMagazine

Not as New as You Might Think

BlueCross BlueShield of Texas

Not as New as You Might Think

Red Bull

Help, Not Sell

If you sell something,you make a customer for a day, but if you help someone, you make a customer for life.

Connect with People Beyond Your Business

“Speak to the dog, in the language of the dog, about what’s in the heart of the dog.” - Roy Williams

What It Looks Like

Twitter

Facebook

The 5 Business Benefitsof Content Marketing

1:

Keeps Your Policyholders Engaged

2:

Builds Long-Term Relationships

3:

Grows & Nurtures Your Relationships

4:

Supplements What You Already Do

5:

Brands YouPersonally and Professionally

Part 3: How It Works

How It Works

Great for New & Repeat Business

Retention of Your Policyholders

Consistently Delivered

Referrals, Referrals, Referrals.

69% of insurance agency new business clients come from client referrals.

The Vision Part 1

What does content marketing look like for your existing policyholders?

The Vision Part 2

What does content marketing look like for building upyour referral business?

Part 4: How OutboundEngine Works

Email

Email

Email

Social Media: Facebook

Social Media: Twitter

Social Media: LinkedIn

Business Profile Page

Referrals

Quick Look into the Dashboard

RECAP

1: Why Content Marketing?

2: What Is Content Marketing?

3: How Does It Work?

4: How OutboundEngine Works for You

QUESTIONS?