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How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of...
Transcript of How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of...
![Page 1: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/1.jpg)
MARY OWUSUASSISTANT PROFESSOR OF MARKETING & INFORMATION SYSTEMS– CANISIUS COLLEGE
@AnalyticsMary | [email protected] | linkedin.com/in/maryo
#ProfCon20
How I Survived Converting My In-person Course Online
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#ProfCon20
Senior Vice President, Digital Strategy & Analytics Senior Advisor, Digital Strategy & Analytics
Assistant Professor of MarketingDirector, Integrated Marketing Communications Center
Board Director
Founder / CEO ● I teach businesses how to do their own digital marketing● I share tips on how professors can effectively teach their
marketing courses online
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 3: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/3.jpg)
#ProfCon20
The Problem
● Lack of relevant digital marketing course work● Lack of applied experience● Lack of diversity
Not Career Ready Not Life Ready
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 4: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/4.jpg)
#ProfCon20
My secret mission Increase diversity and inclusion in the digital marketing field > Eradicate homogeneous thinking > Make the world better
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 5: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/5.jpg)
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
#ProfCon20
And it’s working so far
Digital Marketer Thomson Reuters
Senior Specialist, Search and Social
UM Worldwide
Taking digital strategies definitely had a positive impact on my decision to switch
career paths from finance (which I worked in for 3 years) to marketing.
“
“
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How my semester started#ProfCon20
Principles of MarketingSearch Marketing (SEO & PPC)
● Format: Face-to-Face, Synchronous● LMS: Desire to Learn (D2L)● Textbook: Stukent online● Chapter quizzes: Stukent online● Assignment submission: upload to LMS: ● Access: Scheduled in-office visits or chats
after class● Group dynamics: In-class group activities
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 7: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/7.jpg)
#ProfCon20
By the last week, students were beyond highly engaged.
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 8: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/8.jpg)
transition an in-person class into an engaging, interactive online course?
#ProfCon20
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
So, ho d y u...
![Page 9: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/9.jpg)
transition an in-person class into an engaging, interactive online course?
#ProfCon20
1.Commit to a mastery mindset
2.Simplify the tech
3.Engage with purposeful
interactivity
4.Be actively present
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
So, ho d y u...
![Page 10: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/10.jpg)
transition an in-person class into an engaging, interactive online course?
#ProfCon20
1.Commit to a mastery mindset
2.Simplify the tech
3.Engage with purposeful
interactivity
4.Be actively present
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
So, ho d y u...
![Page 11: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/11.jpg)
#ProfCon20
Your online course is not your in-person course repackaged for online consumption.
Em race s i d e
MARY OWUSU@AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 12: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/12.jpg)
Commit to a mastery mindset#ProfCon20
Bloom’s Taxonomy
Recall facts and basic concepts
Explain ideas or concepts
Use information in new situations
Draw connections among ideas
Justify a stand or decision
Produce new or original work
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
Study
Master
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Commit to a mastery mindset#ProfCon20
Study
MasterBloom’s Taxonomy
What do I want my students to know by the time they finish my course?
What do I want my students to be able to do with what they know by the time they
finish my course?
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 14: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/14.jpg)
transition an in-person class into an engaging, interactive online course?
#ProfCon20
1.Commit to a mastery mindset
2.Simplify the tech
3.Engage with purposeful
interactivity
4.Be actively present
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
So, ho d y u...
![Page 15: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/15.jpg)
Simplify the tech#ProfCon20
This orange box represents your LMSMARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
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Simplify the tech#ProfCon20
CHAPTER 11: ADVERTISING AND PROMOTION (DUE X/X/XXXX)
Individual work○ Read Chapter 11 on Stukent○ Complete Chapter 11 quiz on Stukent
○ Watch assigned supplemental lectures on YouTube○ Complete individual assignment and upload to folder on LMS
Group [or individual] work○ Watch assigned real-life applicable video on YouTube○ With your group, answer question x about the assigned video
and post your video response in the LMS discussion board○ Comment on another group’s post with a different perspective,
a deeper perspective, or a counter perspective
This orange box represents your LMSMARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 17: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/17.jpg)
Simplify the tech#ProfCon20
CHAPTER 11: ADVERTISING AND PROMOTION (DUE X/X/XXXX)
Individual work○ Read Chapter 11 on Stukent○ Complete Chapter 11 quiz on Stukent
○ Watch assigned supplemental lectures on YouTube○ Complete individual assignment and upload to folder on LMS
Group [or individual] work○ Watch assigned real-life applicable video on YouTube○ With your group, answer question x about the assigned video
and post your video response in the LMS discussion board○ Comment on another group’s post with a different perspective,
a deeper perspective, or a counter perspective
ANALYZE
EVALUATE
CREATE
REMEMBER
UNDER-STAND
APPLY
This orange box represents your LMSMARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 18: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/18.jpg)
Simplify the tech#ProfCon20
CHAPTER 11: ADVERTISING AND PROMOTION (DUE X/X/XXXX)
Individual work○ Read Chapter 11 on Stukent○ Complete Chapter 11 quiz on Stukent
○ Watch assigned supplemental lectures on YouTube○ Complete individual assignment and upload to folder on LMS
Group [or individual] work○ Watch assigned real-life applicable video on YouTube○ With your group, answer question x about the assigned video
and post your video response in the LMS discussion board○ Comment on another group’s post with a different perspective,
a deeper perspective, or a counter perspective
● Email communications● News Alerts
ANALYZE
EVALUATE
CREATE
REMEMBER
UNDER-STAND
APPLY
This orange box represents your LMSMARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 19: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/19.jpg)
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
Simplify the tech#ProfCon20
CHAPTER 11: ADVERTISING AND PROMOTION (DUE X/X/XXXX)
Individual work○ Read Chapter 11 on Stukent○ Complete Chapter 11 quiz on Stukent
○ Watch assigned supplemental lectures on YouTube○ Complete individual assignment and upload to folder on LMS
Group [or individual] work○ Watch assigned real-life applicable video on YouTube○ With your group, answer question x about the assigned video
and post your video response in the LMS discussion board○ Comment on another group’s post with a different perspective,
a deeper perspective, or a counter perspective
● Email communications● News Alerts
Simplified tech● Email● Institution’s native LMS● Stukent● YouTube● A familiar conferencing tool such
as Zoom, Google Meet, etc.
This orange box represents your LMS
![Page 20: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/20.jpg)
Simplify the tech#ProfCon20
Tips on using videos for your online class★ Video lectures should be supplemental to the material, not replacements or
regurgitations of the reading material.
★ If you don’t need to show any slides/content in your videos, record them with your mobile phone.
★ If you need to show slides/content in your videos, use Zoom or Loom for the recording. Pro-tip: Leverage Zoom and Loom’s annotatation features.
★ Record in 5-7 minute chunks.
★ Post videos to YouTube as unlisted; then post a link to the videos from your LMS. Pro-tip: Use YouTube’s playlist feature to group videos by chapter.
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 21: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/21.jpg)
transition an in-person class into an engaging, interactive online course?
#ProfCon20
1.Commit to a mastery mindset
2.Simplify the tech
3.Engage with purposeful
interactivity
4.Be actively present
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
So, ho d y u...
![Page 22: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/22.jpg)
Engage with purposeful interactivity#ProfCon20
Excellent for video-based discussions
Excellent for packaging a lesson + its corresponding assignments into one
interactive experience
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 23: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/23.jpg)
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
Engage with purposeful interactivity#ProfCon20
CHAPTER 11: ADVERTISING AND PROMOTION (DUE X/X/XXXX)
Individual work○ Read Chapter 11 on Stukent○ Complete Chapter 11 quiz on Stukent
○ Complete Nearpod assignment
Group [or individual] work○ Complete Flipgrid assignment
● Email communications● News Alerts
Simplified tech● Email● Institution’s native LMS● Stukent● YouTube● A familiar conferencing tool such
as Zoom, Google Meet, etc.● Nearpod● Flipgrid
ANALYZE
EVALUATE
CREATE
REMEMBER
UNDER-STAND
APPLY
![Page 24: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/24.jpg)
Engage with purposeful interactivity#ProfCon20
Stukent’s Expert Sessionsrebrand.ly/stukent-sessions
Resources for interactivity and engagement
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 25: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/25.jpg)
Engage with purposeful interactivity#ProfCon20
Stukent’s textbook case studiesrebrand.ly/stukent
Resources for interactivity and engagement
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 26: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/26.jpg)
Engage with purposeful interactivity#ProfCon20
McGraw Hill’s Marketing Video Library: rebrand.ly/mh-videos
Resources for interactivity and engagement
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 27: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/27.jpg)
Engage with purposeful interactivity#ProfCon20
The K. Patricia Cross Academyrebrand.ly/cross-academy
Resources for interactivity and engagement
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 28: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/28.jpg)
Engage with purposeful interactivity#ProfCon20
Connect with megurubound.com
Resources for interactivity and engagement
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 29: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/29.jpg)
transition an in-person class into an engaging, interactive online course?
#ProfCon20
1.Commit to a mastery mindset
2.Simplify the tech
3.Engage with purposeful
interactivity
4.Be actively present
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
So, ho d y u...
![Page 30: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/30.jpg)
Be actively present#ProfCon20
“Students should not feel that your course is a self-paced instructorless experience.”
Mark GallimoreCenter for Online Learning & InnovationCanisius College
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 31: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/31.jpg)
Be actively present#ProfCon20
Give and welcome feedback often
Routine Polls Kindness Polls One-on-one Check-ins
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 32: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/32.jpg)
Be actively present#ProfCon20
Virtual office hours
Meetingbird.com
Show, don’t tell
Loom.com
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 33: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/33.jpg)
Be actively present#ProfCon20
Consider holding a handful of pre-scheduled virtual classes
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
![Page 34: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/34.jpg)
transition an in-person class
into an engaging, interactive online
course?
#ProfCon20
So, ho d y u...
MARY OWUSU @AnalyticsMary | linkedin.com/in/[email protected]
![Page 35: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/35.jpg)
transition an in-person class into an engaging, interactive online course?
#ProfCon20
1.Commit to a mastery mindset
2.Simplify the tech
3.Engage with purposeful
interactivity
4.Be actively present
Remember: Your online course is not your in-person course repackaged for online consumption.
MARY OWUSU | @AnalyticsMary | linkedin.com/in/maryo | [email protected]
So, ho d y u...
![Page 36: How I Survived Converting My In-person Course Online · Search Marketing (SEO & PPC) Principles of Marketing Format: Face-to-Face, Synchronous LMS: Desire to Learn (D2L) Textbook:](https://reader035.fdocuments.in/reader035/viewer/2022071020/5fd3bbc0ab054f06394872e2/html5/thumbnails/36.jpg)
MARY OWUSUASSISTANT PROFESSOR OF MARKETING & INFORMATION SYSTEMS– CANISIUS COLLEGE
@AnalyticsMary | [email protected] | linkedin.com/in/maryo
#ProfCon20
How I Survived Converting My In-person Course Online