How i market your home - BC Team !
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The BC Team Home Selling System A Multi-Media Marketing Strategy Designed to Sell Your Home © 2014 William M. Cloutier, PA - All Rights Reserved
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Let’s cut through the hype you're probably seeing regarding Internet marketing of Naples area real estate. Sure, every agent worth her or his salt has a website. And, my website is better than most in presenting my seller listings to showcase them to their greatest potential. And, I'm really good at all of that SEO (Search Engine Optimization) stuff because I have been involved with digital marketing for the past 15 years -- long before I was a REALTOR®. Anyway, SEO is the stuff I do on this site and my other real estate websites to get the most in search engine visitor traffic.
Transcript of How i market your home - BC Team !
T h e B C Te a m
Home Sel l ing SystemA Multi-Media Marketing Strategy Designed to Sell Your Home
© 2014 William M. Cloutier, PA - All Rights Reserved
By working cooperatively and collaboratively, will we be able to sell your home quickly and at the highest price.
This is not about empty promises -- We show you the resources and the plan we utilize to successfully guide you through this very important process.
We want you to know the WHAT, WHEN and WHY of what we do.
Introduction
www.theBCteam.com
The BC Team Home Selling
System
• National Assoc of Realtors Certified ePRO• Naples Resident since 2008• Extensive multi-media and digital/social media marketing experience• Attended SUNY/Empire State College• Graduate of Larson Educational Services real estate course• Publishers Clearing House Finalist (recipient on numerous occasions)
BC CloutierLicensed Realtor®
IntroductionA Little About Who We Are
Gina CloutierLicensed Realtor®
• Extensive accounting and business administration experience• Naples Resident since 2008• Graduate of Larson Educational Services real estate course
www.theBCteam.com
The BC Team Home Selling
System
RL Caron has with many years of experience as an architectural photographer. He is noted among Interior Designers and property sales professionals for producing compelling, highly detailed photographs that showcase the subject matter in the most flattering manner possible.
RL CaronArchitectural Photographer
Diane TorrisiProfessional Decorator
Diane Torrisi is one of Naples first Home Stagers. Today Diane is a published and award winning residential interior designer who brings her vision and talent to The BC Team to insure that the first impression a buyer has is the best impression! Diane fully understands the importance of staging a home before it is listed and works hand in hand with The BC Team to help accomplish a quick sale!
IntroductionA Little About Who We Are
Selling Your Home in 7 Steps
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
www.theBCteam.com
The BC Team Home Selling
System
In Florida, there are three types of Brokerage Relationships between parties in a real estate transaction:
• Seller’s Agent - An agent who represents the Seller (Single Agency.)• Buyer’s Agent - An agent who represents the Buyer (Single Agency.)• Transaction Agent - An agent who is exclusive to neither Seller nor Buyer and provides limited representation due to potential conflicts of interest. (Florida law prohibits dual agency.)
When you engage The BC Team to promote the sale of your property, we work exclusively on your behalf and we are focused solely on your best interests.
Working for You as Your Seller’s Agent
www.theBCteam.com
The BC Team Home Selling
System
Physical Characteristics:• Location • Square footage and lot size• Architectural design and floor plan• Age and amenities • Community • Condition and, of course, how others view it
Market Conditions:• Current mortgage interest rates• National and regional economic conditions• Buyer demand, seasonal demand• Similar inventory scarcity• Prices of recently sold and currently listed
properties
The Factors That Affect Your Home’s Market Value
www.theBCteam.com
The BC Team Home Selling
System
Using a Comparative Market Analysis as a Guide
The market will always determine the true value of real estate. Accordingly, one must examine existing market conditions to determine asking price.
As a member of the Board of REALTORS® with access to the Multiple Listing Service, we have researched comparable properties. Using this valuable information, we can assist you in determining an attractive, yet realistic price for your home.
A Comparative Market Analysis highlights similar homes in your area that are:
Active Listings - Homes that are currently competing with yours for the attention of buyers.
Under Contract - Homes that have received and accepted an offer and provide a good indication of realistic pricing.
Sold - Looking at the prices paid for recently sold homes provides the best foundation in determining your home's most accurate market value
www.theBCteam.com
The BC Team Home Selling
System
The Excitement of a “Just Listed” Home
When selling your home, time is not your friend. When a new home is listed for sale, we market it extensively to other agents and to potential buyers via various websites. Working agents and prospective buyers will see it quickly after listing. Interest will build over the first 2-6 weeks and then slowly wane.
If you are not priced right, you may miss showing opportunities, or showings that do occur will not produce an offer.
www.theBCteam.com
The BC Team Home Selling
System
The Risks of Pricing Too High
An asking price that is beyond market range can adversely affect the marketing of a property and may, in fact, cause you reduce the price
below market just to sell it.
Realistic pricing will generate strong activity and a good amount of buyer interest.
www.theBCteam.com
The BC Team Home Selling
System
The Problem with “Testing the Market”
• A common mistake sellers make is pricing their home high in the beginning to “test the market.” The reasoning? “We can always lower the price if we don’t receive any offers” or “We need to build in a cushion for negotiation.”
• But remember…most of the showing activity occurs when the home is first listed.
• Buyers typically feel that they should pay less for a home the longer it has been on the market. At that point you have to face the real possibility of being forced to sell it for less than if you had priced it at fair market value from the start.
www.theBCteam.com
The BC Team Home Selling
System
www.theBCteam.com
The BC Team Home Selling
System
Internet 37%
Over 90% of Buyers are Searching Online
The Internet age assures that today’s buyer is educated and knowledgeable before they begin the viewing process. They have a good idea of current inventory, asking price, days on market, recently sold and sold price.
With the importance of online exposure, we develop a strategic marketing plan that focuses strongly on the exact locations where buyers are looking the most yet does not overlook more traditional means of marketing.
www.theBCteam.com
The BC Team Home Selling
System
• The Multiple Listing Service (MLS) is an extensive on-line database that includes all southwest Florida listings from all participating brokerages.
• It is the single most important tool that brokerages and agents use when searching for available properties for their clients.
• The instant a property is listed on the NABOR MLS, thousands of southwest Florida agents have immediate access to all relevant data their buyers need.
Your Home’s Information Listed on the MLS
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The BC Team Home Selling
System
You only get one chance to make an emotional connection with a potential buyer and that’s probably going to be on the Internet.
An important step in the marketing process is to have your home photographed professionally. These photos will appear online and in all printed materials.
The BC Team provides custom professional photography for your listing at our expense. Online, homes with multiple photos get viewed over five times more than homes with amateur photos.
Beautiful Professional Photography
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The BC Team Home Selling
SystemNationally, these are continually the top 5 real estate websites. If you Google “Naples Homes for Sale” these sites come up at or near the top.
Featured on the Big 5 Real Estate Websites
Trulia.com Zillow.com
Yahoo! Real Estate Realtor.comHomes.com
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The BC Team Home Selling
System
We cannot guarantee that third-party websites will display all listing information at all times. We strive to update and expand our network frequently. Please notify us immediately if your listing is
presented incorrectly.
Additionally, Your Property Will Appear on Hundreds of Realtor® and Broker
Affiliate Sites
www.theBCteam.com
The BC Team Home Selling
System
Over 90% of buyers use the internet when searching for a new home!
A strong web presence is like having a constant open house with no inconvenience for you.
Your Home Will be Featured on the BC Team website
www.theBCteam.com
The BC Team Home Selling
System http://9292menaggioct.isnowoffered.com is a live example.
With just a simple link you can broadcast the sale of your home to friends and family around the world as well as your neighbors.
Since your property’s street address is embedded in the URL, a Web search of the address by a prospect will most often produce this link.
Your Home Featured on a Dedicated Website
www.theBCteam.com
The BC Team Home Selling
System Many potential Buyers for your property have already teamed up with a local Realtor, and have been set up on an automated “Hot Sheet” system. When a new property that meets their search criteria becomes available, or has a price reduction, that property is automatically emailed to them.
Automated Email Notifications
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The BC Team Home Selling
System
We offer every one of our listings a custom online virtual tour. As both buyers and their agents use the Internet to browse possible home choices, the added benefit of a virtual tour allows the buyer to better understand the layout, finishes, views, design, etc. This captures the buyer’s attention and allows them to imagine themselves in your home.
Showcasing Your Home with a Virtual Tour
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The BC Team Home Selling
System
An open house is a great way to promote your property.
Public Open House Tour
OPEN HOUSE
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The BC Team Home Selling
System
Custom Designed Property Brochures
It takes strong marketing tools, such as our full color brochures, to entice buyers to make that important first phone call.
Our custom designed color brochures provide maximum impact with an emphasis on adding “value” to the product, thereby obtaining the highest possible price for your home.
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The BC Team Home Selling
SystemDirect mail marketing has proven to be one of the most successful ways to create an awareness of new home for sale. We send a beautiful, custom designed “Just Listed” postcards directly to the neighborhood in which your home is located.
Just Listed Postcard Mailing Campaign
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The BC Team Home Selling
System
Marketing Plan Execution
Listing on MLS and all other online websitesInstall lockboxPhotographyCreate glossy brochureCreate virtual tourCreate dedicated home websiteSend Realtor® mass e-mailSet schedule of open housesCreate “Just Listed” postcard mailing campaignSchedule showing appointmentsFollow up with buyers agents after each showingProvide periodic updates on showings
www.theBCteam.com
The BC Team Home Selling
System
• Providing the Seller's
Disclosures
• Following Up On Contingencies
• Conflict Resolution
• Coordination with Mortgage
Bank
• Settlement (Closing)
Follow up, follow up, follow up
because the devil is in the details!
Getting the Deal to the Finish Line
The devil is in the details. We work for you right up until the deal closes
Lots of Agents Can Sell Your Home…The BC Team Can Sell it for MORE!
The BC Team at MVP Realty Associates • 239-595-1300 • [email protected]
© 2014 William M. Cloutier, PA - All Rights Reserved
