How HR Professionals Can Recruit Top Employees with Mobile Advertising Marketing

THE POWER OF MOBILE FOR RECRUITMENT

International offices in

Canada

United Kingdom

Ireland

Czech Republic

Headquartered in

King of Prussia, Pa.

Media, Brands, Advertisers, Advertising Agencies

Our customers remain the same.

Turning traditional awareness into mobile engagement.

> Innovative Text Message Marketing Platforms

> Customized mobile consumer engagement solutions

> Mobile Microsite production - responsive design + development

> Turn-key mobile promotion execution & management.

> Mobile app development

> Mobile Ad targeting consulting, placement, and activation

We help clients develop

a complete mobile strategy.

MOBILEHAS

CHANGED

EVERYTHING

FOR MOST PEOPLE,THEIR PHONE IS WITHIN ARM’S REACH

24 / 7 / 365

THE AVERAGE PERSONCHECKS THEIR SMARTPHONE

110 times per day

THE AVERAGE NUMBER OFMINUTES SPENT ON

FACEBOOK MOBILE

228 minutes/wk (32/day)

Sources: Locket, Inc.; AllThingsD.com

Some of us will have the

mobile number we have today

for the rest of our life!

YOUR PHONE # IS YOUR

MOBILE-DIGITAL DNA

“Old” social

networks like

Facebook have

been forced to

refocus their efforts

on the mobile world.

New platforms like

Vine and Snapchat

were built in the

mobile space from

the ground up.

MOBILE TARGETED ADVERTISING

The Big Gap: Mobile Ad Spend vs. Consumption

MOBILE USE SHARE IS

EXPLODING

NEARLY DOUBLING IN

THE LAST 12 MONTHS

… yet only 4% of ad budgets

are spent on mobile advertising.

Take

MONEYBALL STRATEGY

And mix it with

MAD MEN

ARTISTRY


The Power of TargetingMobile advertising on websites and inside apps allows for precision targeting like you’ve never

seen before. The building blocks of campaign design include:

GEO-FENCINGNo more wasted spend – only advertise to users within an area

defined by zipcode, radius, or unique polygon.

DEMO-TARGETINGOnly reach the users who meet a target profile of interest,

behavior, level of education, group association…

DAYPARTING & GEO-TARGETING/CONQUESTINGSpend ad dollars whenever and wherever makes the most sense –

i.e., target nurses working night shift at local critical care facilities.

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Optimizing Standard Banners

The most common and usually lowest-CPM ad inventory

is found with standard still image banners. Lower prices

allow a larger number of impressions, but care must be

taken to design creative that rises above the noise.

^ Clear call to action &simulated interactivity.

Use bulk impressions to reinforce brand messaging.^

^ High contrast & clean text.

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In-Banner Video

In-banner video allows the user to play a streaming

video clip within the ad itself.

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The Fullscreen Interstitial Video unit is

displayed during a pause in the user cycle

(i.e., app loading; data updates) and can be

either user-initiated or set to autoplay.

Supported on almost all mobile platforms

and devices.


Fullscreen Interstitial Video

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In the app or web space, expandable rich media ad

components allow a tremendous variety of features

within the ad unit itself.


Expandable Rich Media

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Mobilized Landing Pages& Lead Tracking

The most important part of

successfully executing a mobile ad

campaign is sending interested users

to a mobile-optimized destination.

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Instant Backend Access & Follow-Up

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SOCIAL-MOBILE ADVERTISING

Targeting PEOPLE not PLACES

Traditional mobile ad buying is based on

geography, basic demographics and device – i.e.,

“serve this ad to tablet users 21+ within a 1-mile

radius of Abington Hospital.”

Ad targeting on social networks is entirely different

and extremely powerful. Instead of just casting a

net over a strategic geographic area, these

platforms allow you to pinpoint precisely the users

who are most likely to be interested in what you’re

promoting. Where do these networks get their

data? We all volunteer it, every day!

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Facebook “Lookalike” Modeling

Facebook’s powerful ad platform is designed to

target native ads to the users most likely to

respond. This is done with a combination of

geographic definition and user traits –

demographics, interests, and behaviors.

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LinkedIn Targeting: Industries, Titles& GroupsBeyond the traditional LinkedIn Job postings, recruiters can

design a brand-building recruitment campaign using native ads

on users’ homepage feeds.

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A recent highlight from our MOBILE recruitment with ALDI …

We've served 300,000 sessions to 225,000 UNIQUE users.

The best-performing ad generated 13,624 clicks, more than

1,300 likes and comments and also 1,300 shares.

Mobile devices account for 81.33% of click throughs;

followed by Tablets (9.7%) and Desktop (9%). 37.5% of

users use Samsung devices; 34% use Apple.

Biggest single day so far was Sept. 8th - 10,056 users or

about 7 unique users visiting landing pages per minute.

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A recent highlight from our MOBILE recruitment with UNION HOSPITAL …

On Facebook, we are targeting custom audiences of nurses

within a 25mi radius of Union Hospital, as well as nurses working

for competitive health centers in surrounding counties. This is

combined with geotargeted ads across the same footprint,

generating broad awareness.

With over 140,000 total impressions and a reach of 3,550

unique Facebook users, we’ve activated 34 leads in the first 2

weeks of flight. Additionally, we’ve logged more than a dozen new

likes on the Union page and 200 points of engagement (post likes,

comments and shares).

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Define your

Define your

Define your

GOALS.

AUDIENCE.

INVESTMENT.

How many applicants do you expect?

How can you maximize each brand impression?

How will you define success?

What is the area you want to focus on?

What are some aspects of an ideal target?

What are your strongest non-digital channels?

Who exactly are you trying to reach?

How long is the recruitment window?

How many positions are open?

What % of your budget can shift into mobile?

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2

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Budget?

New budget $$$

Re-allocation of existing budget $$$

How HR Professionals Can Recruit Top Employees with Mobile Advertising Marketing

Mobile

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