Govis 2015 building trust through transparency and open data
How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)
-
date post
13-Sep-2014 -
Category
Business
-
view
1.628 -
download
0
description
Transcript of How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)
![Page 1: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/1.jpg)
By Matt LaneGOVIS Conference 201121 June 2011
Presents:
INSERT COINS
How high do the piano stairs go?
Applying fun to user experience
WEB EXPERIENCEMANAGEMENTSOLUTIONS
![Page 2: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/2.jpg)
Level 1: Piano stairs and “Gamification”
Level 2: Examining fun and games
Level 3: A return to the real world
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 3: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/3.jpg)
Level 2: Examining fun and games
Level 3: A return to the real world
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Level 1: Piano stairs and “Gamification”
L1 L2 L3
![Page 4: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/4.jpg)
Piano stairs and the “Fun Theory”
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 5: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/5.jpg)
“Gamification”
Movement in the last few years to:
“just add fun/game”
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 6: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/6.jpg)
“Gamification”
“the process of using game thinking and game mechanics to solve problems and engage users”
Gabe Zichermann http://www.slideshare.net/gzicherm
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 7: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/7.jpg)
Some “Gamification” mechanics
-Points
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 8: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/8.jpg)
Points: Youtube views and “likes”
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 9: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/9.jpg)
Some “Gamification” mechanics
-Points
WEB EXPERIENCEMANAGEMENTSOLUTIONS
-Badges
L1 L2 L3
![Page 10: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/10.jpg)
Badges: Foursquare
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 11: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/11.jpg)
Some “Gamification” mechanics
-Points
WEB EXPERIENCEMANAGEMENTSOLUTIONS
-Badges
-Collecting sets / “100%”
L1 L2 L3
![Page 12: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/12.jpg)
Collecting sets / “100%”: LinkedIn Profile completion
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 13: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/13.jpg)
Some “Gamification” mechanics
-Points
WEB EXPERIENCEMANAGEMENTSOLUTIONS
-Badges
-Collecting sets / “100%”
-Unlocking rewards
L1 L2 L3
![Page 14: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/14.jpg)
Unlocking rewards: Bonus space in Dropbox
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 15: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/15.jpg)
LEVEL 1 COMPLETED
![Page 16: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/16.jpg)
3:46
Our time to finish Level 1
WE HAVE BROKEN A RECORD!
Our time:
Average time:
Previous record:
BONUS POINTS:
3:53
00102030405060
3:50
7070
![Page 17: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/17.jpg)
Level 1: Piano stairs and “Gamification”
Level 3: A return to the real world
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Level 2: Examining fun and games
L1 L2 L3
![Page 18: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/18.jpg)
What is a game?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 19: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/19.jpg)
What is a game?
Structured play:
Artificial rule/s+Artificial goal/s=Interesting fun challenges
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 20: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/20.jpg)
What is a game?
Only use your feet+Get the ball in the goal=Football
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 21: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/21.jpg)
How are video games different?
Controlled environment
Allowing:
-Complicated “rules” (/physics etc.)
-”Juicy” feedback
-A rich tapestry of challenging but achievable goals
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 22: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/22.jpg)
Examining video games goals:Super Mario Brothers
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 23: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/23.jpg)
Examining video games goals:Super Mario Brothers
Long-term goal:Defeat King Koopa and rescue the Princess
Middle-term goal:Complete this world
Short-term goal:Complete this level
Immediate goal:Head right while:-Avoiding / killing enemies-Collecting coins and power-ups
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 24: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/24.jpg)
Examining video games goals:
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 25: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/25.jpg)
Examining video games goals:
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Goals, nested in goals, nested in goals
L1 L2 L3
![Page 26: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/26.jpg)
Examining video games goals:
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Skill/time
Diffi
cu
lty
![Page 27: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/27.jpg)
”FLOW”
WEB EXPERIENCEMANAGEMENTSOLUTIONS
http://en.wikipedia.org/wiki/Flow_%28psychology%29
FLOW
Anxiety
Boredom
Skill/time
Diffi
cu
lty
![Page 28: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/28.jpg)
Why do we play games?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 29: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/29.jpg)
Why do we play games?
Because they’re fun
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 30: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/30.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 31: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/31.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
ChallengeAutonomyFeedback
Mastery
Goal
Achievement
L1 L2 L3
![Page 32: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/32.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
ChallengeAutonomyFeedback
Achievement
Mastery
Goal
- Serious consequence
L1 L2 L3
![Page 33: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/33.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
ChallengeAutonomyFeedback
Achievement
Mastery
Goal
- Serious consequence
+ X (?)
L1 L2 L3
![Page 34: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/34.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
ChallengeAutonomyFeedback
Achievement
Mastery
= Fun(?)
Goal
- Serious consequence
+ X (?)
L1 L2 L3
![Page 35: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/35.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Not totally sure
L1 L2 L3
![Page 36: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/36.jpg)
Why do we play games?
Because they’re fun
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 37: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/37.jpg)
LEVEL 2 COMPLETED
![Page 38: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/38.jpg)
9:34
Our time to finish Level 2
WE HAVE BROKEN A RECORD!
Our time:
Average time:
Previous record:
BONUS POINTS:
9:41
00102030405060
9:359:369:379:389:399:40
9:36
9:41
7070
![Page 39: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/39.jpg)
Level 1: Piano stairs and “Gamification”
Level 2: Examining fun and games
Level 3: A return to the real world
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 40: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/40.jpg)
> 40
Level 1: Piano stairs and “Gamification”
Level 2: Examining fun and games
Level 3: A return to the real world
![Page 41: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/41.jpg)
> 41
Play versus work
In 2007, I moved to Montreal with my girlfriend. I thought I was lucky to very quickly land myself a job “testing” video games.
For eight weeks I played Contra 4 and Army of Two every day, from 8:30am until 5pm.
I learnt an important lesson…
![Page 42: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/42.jpg)
> 42
Play versus work
Work consists of whatever a body is obliged to do.
Play consists of whatever a body is not obliged to do.
Mark Twain
![Page 43: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/43.jpg)
> 43
Why are games fun?
Challenge
Autonomy
Feedback
Achievement
Mastery
= Fun
(?)
Goal
![Page 44: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/44.jpg)
> 44
Why are games fun?
For one: we are not obliged to do them
“Compulsory fun” = torture
![Page 45: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/45.jpg)
> 45
Why do we use websites?
Most of the time
it is to achieve a purpose
Seldom
because we are looking for a diversion
![Page 46: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/46.jpg)
> 46
“…is an inadvertent con. It tricks people into believing that there’s a simple way to imbue their thing … with the psychological, emotional and social power of a great game”
Margaret Roberson
http://www.hideandseek.net/2010/10/06/cant-play-wont-play/
“Gamification”
![Page 47: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/47.jpg)
> 47
“Games are not fun because they’re games, but when they are well-designed”
Sebastian Deterding
http://www.slideshare.net/dings/pawned-gamification-and-its-discontents
![Page 48: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/48.jpg)
> 48
What if all stairs were piano stairs?
What if all presentations quirky fonts and sound effects?
What if all sites were “gamified”?
Questions
![Page 49: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/49.jpg)
> 49
You can’t build fun into a system:
Fun is not an intrinsic attribute; it is the effect caused in a subject
Key messages
![Page 50: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/50.jpg)
> 50
So sadly, there is no simple answer
We need to think hard to ensure sites and applications are well designed
(Fun is an extremely optimistic [and subject dependant] goal)
Key messages
![Page 51: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/51.jpg)
> 51
Universally good ideas:• Clear goals• Clear current status• Clear path to goal• Clear choices• Clear confirmation
• Excessive feedback
Key messages
![Page 52: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/52.jpg)
> 52
Know your users
Know the context
There will be some situations where some gaming mechanics may make sense
BUT: Game mechanics for their own sake are kryptonite to users
Key messages
![Page 53: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.fdocuments.in/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/53.jpg)
By Matt LaneGOVIS Conference 201121 June 2011
Presents:
INSERT COINS
How high do the piano stairs go?
Applying fun to user experience
WEB EXPERIENCEMANAGEMENTSOLUTIONS