…How Her “Anti-Advertising” Scheme is Working…How Her “Anti-Advertising” Scheme is Working Nichole Boye, Eric Lora

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The StoryThe Story

Big Production value marketing campaigns are used in the Music Industry

Norah Jones has managed to sell massive numbers of

albums without the benefit of advertising hype, image mongering and grandiose musical offerings

Big Production value marketing campaigns are used in the Music Industry

Norah Jones has managed to sell massive numbers of

albums without the benefit of advertising hype, image mongering and grandiose musical offerings

What She’s Doing RightWhat She’s Doing Right

Online song downloads/previews

Limited Commercials

Blogs/ Word of mouth

Reviews in Magazines

Sheet Music (Guitar and Piano)

Online song downloads/previews

Limited Commercials

Blogs/ Word of mouth

Reviews in Magazines

Sheet Music (Guitar and Piano)

The ResultsThe Results

Eight Grammy Awards

Debut Album sold 10,000 copies in first week.

Went on to sell 18 Million Copies

Her Follow Up sold 1+ Million in first week

Jones seems unimpressed with the trappings of fame and fortune.

Eight Grammy Awards

Debut Album sold 10,000 copies in first week.

Went on to sell 18 Million Copies

Her Follow Up sold 1+ Million in first week

Jones seems unimpressed with the trappings of fame and fortune.

ApplicationApplication

Very large and broad target audience

Jones represents a lesson to the youth-obsessed music industry

She appeals to 7 year olds to 70.

The music industry has changed and is still evolving

Is this the future?

Very large and broad target audience

Jones represents a lesson to the youth-obsessed music industry

She appeals to 7 year olds to 70.

The music industry has changed and is still evolving

Is this the future?

SourcesSources

"No Sophomore Slump for Norah Jones." Broadcast Music Inc. (BMI) 19 JUL 2004 19 FEB 2007 <http://www.bmi.com/musicworld/entry/234121>.

Johnson, Zac. "Norah Jones - Biography." Billboard/AMG 19 FEB 2007 <http://www.billboard.com/bbcom/bio/index.jsp?pid=466959>.

"No Sophomore Slump for Norah Jones." Broadcast Music Inc. (BMI) 19 JUL 2004 19 FEB 2007 <http://www.bmi.com/musicworld/entry/234121>.

Johnson, Zac. "Norah Jones - Biography." Billboard/AMG 19 FEB 2007 <http://www.billboard.com/bbcom/bio/index.jsp?pid=466959>.