How healthy is your marketing? A thought a day for 30 days

How healthy is your MARKETING? A thought a day for 30 days


Can you sum up your product/service off ering

in three words?

Find the right words so people know exactly what you do when you tell them.


What are three key points about your industry?

Find your place in your industry.


Can you name your competi tors?

If you know your competi tors you can fi nd ways to stand out among them.


SWOT: Have a think about

your strengths.

What makes your business ti ck?


SWOT: Have a think about your weaknesses.

There’s always room for improvement.


SWOT: Think about the

opportuniti es that are available to you.

There’s potenti al for growth.


SWOT: Think about the

threats you might face.

Identi fy them and fi nd ways to minimise the impact.


What do you want to achieve?

Think broadly and dream big.


Have you defi ned your marketi ng objecti ves?

Make them SMART.


SMART: Are your marketi ng objecti ves specifi c?

Consider who, what, when, where, why and how.


SMART: Are your marketi ng

objecti ves measurable?

Hold yourself accountable for delivering results.


SMART: Are your marketi ng

objecti ves achievable?

Make sure you’ve got all the resources that you need.


SMART: Are your marketi ng objecti ves realisti c?

You need to be both willing and able to work to achieve your objecti ves.


SMART: Are your marketi ng objecti ves ti mely?

Keep on track and stay focused with ti me frames.


Do you know who your target market is?

This is the fi rst step to craft ing and delivering your key messages.


What are three points that sum up your marketi ng

and communicati ons strategy?

Let your marketi ng objecti ves guide you.


What are the key messages you want to

get across to your target market?

Keep them simple and be consistent.


What marketi ng and communicati ons acti viti es do you think will work best

for your business?

Pick and choose how you want to make your mark.


What does your marketi ng budget look like?

You know the directi on you want to take but have you got the funds to execute it?


Do you have a calendar of marketi ng acti viti es?

Know where and when you’ll be putti ng your resources ahead of ti me.


Think about where you can be found online.

Ensure that all informati on about your off ering is current and that your key

messages are also present.


Are you engaging with social media?

It’s all about connecti ng through conversati on.


How would you describe your brand identi ty?

Your business should have a disti nct visual look. Look beyond your logo.


Does your brand shine through in all that you do?

It’s more than just visual appeal, it’s the experience of your off ering that will really

make you a standout.


Have you reviewed yourmarketi ng materials?

Keep them fresh and on brand. Make sure they communicate your key messages.


Are you evaluati ngyour marketi ng eff orts?

Time to measure your success and celebrate your achievements.


Who looks aft er your marketi ng?

Marketi ng requires att enti on.


Where do you need help with your marketi ng?

Identi fy the areas and fi nd the support that you need.


Make a plan and take acti on today!

It’s never to late to take control of your marketi ng.


How healthy is your marketi ng?

Keep it fresh by reviewing your marketi ng throughout the year.


Connect with us

www.mhmarketi ng.com.aufacebook.com/mhmarketi ngsydney

twitt er.com/mhmarketi ngsydinstagram.com/mh_marketi ng

plus.google.com/+mhmarketi ngausydneylinkedin.com/company/melinda-hoyer-marketi ng-management

How healthy is your marketing? A thought a day for 30 days

Marketing

Transcript of How healthy is your marketing? A thought a day for 30 days