How health professions educators should use social media

Michelle Lin, MDOctober 22, 2014

Je n’ai aucune affiliation (financière ou autre) avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou un cabinet de communication.

I do not have an affiliation (financial or otherwise) with a pharmaceutical, medical device or communications organization.

Michelle Lin, MDOctober 23, 2014

There is no greater job than being an EDUCATOR.

We want to make a difference.

Clinician-educator

Educator-scholar

Digital innovator-educator

3 groups of people in education in 2009

Clinician-educator

Educator-scholar

Digital innovator-educator

Academic value

3 groups of people in education in 2009

Academic value

Clinician-educator

Educator-scholar

Digital innovator-educator

3 groups of people in education in 2009

Academic value

Who our LEARNERS are listening to in 2009

Clinician-educator

Educator-scholar

Digital innovator-educator

Academic value

Clinician-educator

Educator-scholar

Digital innovator-educator

But is this where we are in 2014?

Who our LEARNERS are listening to in 2009

Emergence of social media in Emergency Medicine2002-2013

Cadogan M, Thoma B, Chan TM, Lin M. Free Open Access Meducation (FOAM): the rise of emergency medicine and critical care blogs and podcasts (2002-2013). Emerg Med J. 2014 Oct;31(e1):e76-7.

Academic value

Clinician-educator Educator-

scholar

Digital innovator-educator

Where are we in 2014?

Academic value

Clinician-educator

Educator-scholar

Where are we in 2014?

Digital innovator-educator

Academic value

Clinician-educator

Digital innovator-educator

Where are we in 2014?

Educator-scholar

Academic value

Clinician-educator

Digital innovator-educator

Educator-scholar

Academic value

Clinician-educator

Digital innovator-educator

Educator-scholar

New stars are being born in medical education

Academic value

Clinician-educator

Educator-scholar

New stars are being born in medical education

Digital innovator-educator

Academic value

Clinician-educator

Educator-scholar

New stars are being born in medical education

Digital innovator-educator

My vision for 2016

Academic value

Clinician-educator

My vision for 2016

Digital innovator-educator

Educator-scholar

Academic value

Clinician-educator Educator-

scholar

My vision for 2016

Digital innovator-educator

Academic value Educator-

scholar

My vision for 2016

Clinician-educator

Digital innovator-educator

Academic value

Clinician-educator

Digital innovator-educator

Educator-scholar

My vision for 2016

Academic value

Clinician-educator

Educator-scholar

My vision for 2016

Digital innovator-educator

Academic value

Clinician-educator

Digital innovator-educator

Educator-scholar

My vision for 2016

Academic value

Clinician-educator

Digital innovator-educator

Educator-scholar

My vision for 2016

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

We want to make a difference

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

We want to make a difference

where the learners are

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

We want to make a difference...

where the learners are

as a part of a global community.

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Today’s students are no longer the people our educational system was designed to teach.”

- Marc Prensky, Digital Natives, Digital Immigrants

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

How can I get started in the

social media movement?

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

You take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe.

You take the red pill—you stay in Wonderland, and I show you how deep the rabbit hole goes.

Remember: all I'm offering is the truth. Nothing more.

- Morpheus, The Matrix

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Build your digital brand identity

“All the world’s a stage.”

- William ShakespeareAs You Like It

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

What’s your current identity?

When it comes to your platform (identity), you can’t afford to build your house on a rented lot.

- Michael HyattPlatform: Get Noticed in a Noisy World

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Leslie Flynn

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Ali Reza Jalali

Ali Reza Jalali

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

I’ve assessed my digital identity.

Now what?

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Build your digital brand identity

Amplify your signal-to-noise ratio

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Embassies Outposts

Home Base

Social Media Framework

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Home Base

Embassies Outposts

Social Media Framework

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Home Base

Embassies Outposts

Social Media Framework

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Home Base

Embassies Outposts

Social Media Framework

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Google Alertwww.google.com/alerts

Emails you about internet mentions

• How Should Health Professions Educators Use Social Media| Michelle Lin, MDSocial Media Framework

Home Base

Embassies Outposts

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

A MUST: Join and engage in Twitter

1. Choose a timeless professional identity.

2. Add a professional photo.

3. “Lurk” for a few days.

4. Engage with others to start building your CoP.• Provide expertise• Add value• Ask questions • Role-model lifelong learning habits

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

How do I add value on Twitter?

Call attention to timely resource

Co-creation of knowledge

The power of Twitter

The power of Twitter

The power of Twitter

The power of Twitter

The power of Twitter

The power of Twitter

The power of Twitter

The power of Twitter

The power of Twitter

The power of Twitter

The power of Twitter

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Not all tweets are created equal

Twitter study of 2 million tweets

Assumption: VALUE is suggested by ENGAGEMENT, which can be inferred from the # of retweets

https://blog.twitter.com/2014/what-fuels-a-tweets-engagement

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

% Change in Retweets

https://blog.twitter.com/2014/what-fuels-a-tweets-engagement

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Eysenbach G. Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact. J Med Internet Res. 2011 Dec 19;13(4):e123.

“Tweetations” within the first 3 days of article publication can predict highly cited articles.

Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles.

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Build your virtual community of practice.

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Build your virtual community of practice.

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Build your virtual community of practice.

Ann Emerg Med 2014

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Build your virtual community of practice.

Ann Emerg Med 2014

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Build your virtual community of practice.

Ann Emerg Med 2014

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Build your virtual community of practice.

CJEM 2014

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Build your virtual community of practice.

Emerg Med J 2014

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Build your virtual community of practice.

J Grad Med Educ 2014

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

“Twitter seems pointless in REAL academia”

Build your virtual community of practice.

Emerg Med J 2014

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

I’ve established my identity on Twitter.

Now what?

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Experiment with other platforms

• Wiki• Discussion forum• Podcast• Videos

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Experiment with other platforms

• Wiki• Discussion forum• Podcast• Videos

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Build a home base:

BlogPodcastWebsite

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Content is king.

Build a home base:

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Best practice standards from:

• The blogging world• User experience research• Instructional design theories

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Best practice standards from the blogging world

1. Post regularity2. Timely responses to comments3. Spelling / grammar4. Announce your new blog posts through “embassies”5. Track your success (Google Analytics)

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Best practice standards from user experience data

http://www.nngroup.com/

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Eyetracking Data

1. F-style reading

http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/http://www.nngroup.com/articles/web-writing-show-numbers-as-numerals/

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• Use subheaders• Use digits for numbers

http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/http://www.nngroup.com/articles/web-writing-show-numbers-as-numerals/

Eyetracking Data

1. F-style reading

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Best practice standards from instructional design theory

Mayer’s Cognitive Theory of Multimedia Design

If content is KING, thendesign is QUEEN.

Coherence Principle

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Issa N, Mayer RE, Schuller M, Wang E, Shapiro MB, DaRosa DA. Teaching for understanding in medical classrooms using multimedia design principles. Med Educ. 2013 Apr;47(4):388-96

Before After

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Before After

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Signaling principle

People learn better when the words include cues about the organization of the presentation.

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Signaling principle

People learn better when the words include cues about the organization of the presentation.

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

What is the next step in the social media movement?

Quality assessment

Credibility in academia

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

The concept of quality in social media

1. Social Media Index (SM-i)

A = Alexa RankP = Google Page RankT = Twitter followersF = Facebook likes

“Power of the crowd”

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

2. Modified Delphi consensus of bloggers and podcasters

151 Quality Indicators (QI) through literature review, qualitative analysis, internal audit, and focus groups

Peterson QS, Thoma B, Milne WK, Lin M, Chan TM. Quality Indicators for Medical Education Blog Posts and Podcasts (2014 CAEP Conference)

The concept of quality in social media

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

The concept of quality in social media

Peterson QS, Thoma B, Milne WK, Lin M, Chan TM. Quality Indicators for Medical Education Blog Posts and Podcasts (2014 CAEP Conference)

2. Modified Delphi consensus of bloggers and podcasters

Subthemes:• Credibility• Content• Design

Bloggers identified 14 quality indicators with ≥90% agreement.

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

The concept of quality in social media

Today’s morning consensus session repeated the modified Delphi consensus with medical education leaders

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

The concept of quality in social media

3. AIR Project (Approved Instructional Resources)

Scoring instrument to assess quality blog posts and podcasts for graduate medical education learners in EM:

• BEEM Score• Content Accuracy• Educational Utility• Evidence Based Medicine• Referenced

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Academic Credibility = Sustainability

Challenge: Demonstration of digital scholarship in education

Reminiscent of struggles to define educational scholarship

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Academic Credibility = Sustainability

Challenge: Demonstration of digital scholarship in education

Glassick standards for scholarship

1. Clear goals2. Adequate preparation3. Appropriate methods4. Significant results5. Effective presentation – 3P’s

• Public dissemination• Peer reviewed• Usable Platform

6. Reflective critique

The Problem

The Problem

AND UNLIMITED OPPORTUNITIES

My challenge to you

1.Take the red pill: Teach with reach.

2.Be the digital Swiss army knife.

3.Help develop quality standards and advance

digital scholarship.

There is no greater job than being an EDUCATOR.

There is no greater job than being a EDUCATOR in the

SOCIAL MEDIA world.