How Hashtag Activism is Becoming a Women's Game

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Susan McPherson presents her rational behind why hashtag activism has taken off specifically for women's causes and movements during her presentation at the DLDWomen Conference in Munich, German.

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  • HASHTAG ACTIVISM Real action or slacktivism? Susan McPherson @susanmcp1
  • Hashtivism (noun): the use of hashtags on social media (mainly, but not solely, on Twitter) to express and promote a political or social position
  • Hashtag activism must be paired with real-world action to be meaningful.
  • Origins #ArabSpring #OWS Occupy Wall Street #Kony2012 call to stop Ugandan military leader and war criminal Joseph Kony, who had been kidnapping child soldiers since the early 90s #JusticeForTrayvon
  • #NotBuyingIt #Ask4More #SolidarityisForWhiteWomen #changetheratio #yesallwomen #BringBackOurGirls #BanBossy #WeAreSilent #womenshould #iamMalala #LeanIn #GirlRising #StandWithWendy #WomenShould #ImAGirl
  • The benefits of hashtag activism are very real. Raise awareness Build and organize communities Give a voice to the voiceless Educate Increase civic engagement Garner media attention
  • But tweeting and sharing via social media alone will NEVER solve anything.
  • What do you think? Is hashtag activism real action or slacktivism? Tweet your answer #DLDhashtivism
  • THANK YOU Susan McPherson @susanmcp1