How Great SEO Fuels Great Content Strategy
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Transcript of How Great SEO Fuels Great Content Strategy
How things worked historically at Microsoft
Copyright Conductor, Inc. www.conductor.com
Copyright Conductor, Inc. www.conductor.com
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Deliver targeted
insights for:
Traffic: new traffic
opportunities,
amplifying existing
traffic, redirecting
underperforming
traffic
Content: new
content
development /
expansion, content
optimization,
content structure
Insights
Develop core
content for new
experiences
Oversee traffic
strategy
implementation
and
measurement
plan
Assess ROI on
content and
traffic
investments (vs.
est. baseline)
Execution
Leverage data
to understand
current state of
traffic and
content
Identify key
opportunities for
new content
development,
content
optimization,
and content
consolidation
Analysis
Understand key
internal business
opportunities
and challenges
Define key
customer needs
(met and
unmet)
Evaluate the
competition and
their approach
Assessment
Assessment
Assessment
Assessment
Analysis
Insights
Execution
Insights ExecutionAnalysisAssessment
•100% increase in organic search visits
•80% increase in organic search free trials
•Free trial completions from SEO grew 2x
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