How Gojek Manages Millennial Generations

Yona Aldila Pratama - Senior People Partner Gojek

The main challenges of the informal sector in Indonesia:

Born to Provide Solutions

• Inefficiency

• Limited access to customers

• Limited access to financial services

(unbankable)

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Operates in 207 cities in Southeast Asia

App Downloads

Merchant Partners (96% SMEs)

Driver Partners

>155millions

+500thousands +2 millions

Gojekin Southeast Asia

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● ~4000 employees● Average age 29 years old

GoTroops

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We are a team of passionate People with a Bold Mission

Speed Innovation Social Impact

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90% of our GoTroops

are having an AMAZING

experience

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FeedbackCrave more feedback, more accustomed to having their questions answers immediately

Technology DemandAn “always on” mentality, everything must be accessible on the go, incl work and training.

Working HoursThe new workforce wants a more blended work/life balance, and often use technology to get itJob PressurePerform or perish mentality, they believe they must move up the career ladder quickly to stay afloat, and they need to know how.

Understanding the new workforce

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Confidential & ProprietaryConfidential & ProprietarySumber: Hasil Survey Puskakom UI tahun 2017 dan, Riset LD FEB UI pada 2019 tentang Dampak Go-Jek di Indonesia

More dynamic environment require more agile culture

and approach

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We DON’T MANAGE them. We give them TOOLS to MANAGE

THEMSELVES

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What matters for them?

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Play

Purpose

PotentialPay

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How Gojek does it:

Architect our CultureImportance of appreciation and grooming our leaders

Challenge, Innovate to deliver Impact

Get the Fundamentals Right

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Attend to the Hierarchy of Needs

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What is Culture

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Corporate Culturein Gojek

Gojek 10 Core Values

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Key Learnings

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Invest in technology to improve work environment and experience, especially to foster connection of the distributed workforce

Culture is the heartbeat and the backbone in everything we do

Human connection is the truth about employee experience

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#ThereIsAlwaysAWay

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