How Global Brands Power Growth with Branding Automation?
7
Click here to load reader
Transcript of How Global Brands Power Growth with Branding Automation?
BYNDER WHITE PAPER
How Global Brands Power Growth With Branding Automation
How Global Brands Power Growth With Branding Automation 3
What Is Branding Automation? 4
How DPDgroup Rebranded With Branding Automation 5
DPDgroup’s Rebranding Challenges 6
Bynder’s Solution 7
How Does Branding Automation Help Global Brands Power
Growth? 8
Creation 8
Cultivation 9
Consumption 9
How Does Branding Automation Create Value 10
For DPDgroup? 10
About Bynder 12
3
Bynder | How Global Brands Power Growth With Branding Automation
3
Branding professionals spend a huge amount of time ensur-
ing consistency of brand assets throughout the entire content
lifecycle. This is because in each stage of the process - content
creation, cultivation and consumption - various tools are used.
Imagine if you could close this loop, have control of the entire
content lifecycle and in doing so, achieve end-to-end brand con-
sistency.
That’s where branding automation comes in – the next step in
online brand and marketing management systems. Branding
automation software provides brand managers with the tool-
kit necessary to scale up their branding and stay in control of
all brand-related content. In this white paper, we take a look
at how global brands power growth with branding automation
software, using DPDgroup’s rebranding process as a case-study
example.
How Global Brands Power Growth With Branding Automation
BYNDER WHITE PAPER
4
Bynder | How Global Brands Power Growth With Branding Automation
4
What Is Branding Automation?
Branding automation is a category of cloud-based software
intended for use by brand management specialists. Branding
automation automates and streamlines day-to-day operations
by making each stage in the content lifecycle - creation, cultivation
and consumption - more efficient, standardized, and scalable.
Branding automation is a ‘one-stop-shop’ where brand
managers can control all stages of the content lifecycle, from
the creation of branded content, to its cultivation and finally
consumption across multiple channels such as email, website,
social media, etc. By bringing all of the tools together, branding
automation software reduces manual workloads, time to market
pressures and helps to maintain brand consistency. Branding
automation software can therefore help with the development
and maintenance of a sustainable worldwide brand.
Branding automation streamlines and automates day-to-day operations by making processes more efficient, standardized and scalable.
SHORT DEFINITION
5
Bynder | How Global Brands Power Growth With Branding Automation
5
How DPDgroup Rebranded With Branding Automation
DPDgroup is the international parcel delivery network of
GeoPost, a wholly-owned subsidiary of France’s La Poste. It has
more than 830 depots in more than 40 countries and is one of
Europe’s leading business-to-business parcel delivery services.
Unlike their competitors DHL, TNT and UPS, DPD did not have
one unified brand, but different brands for different markets.
To focus on increasing growth, particularly international, and
create a greater sense of brand unity, GeoPost announced its
new international commercial brand identity and parcel delivery
network DPDgroup.
v
Want to read more?Download the full whitepaper here
www.getbynder.com
AmsterdamMax Euweplein 46
1017 MB Amsterdam
The Netherlands
T +31 (0)20 820 3738
Boston46 Farnsworth Street
Boston MA 02210
U.S.A.
T +1 (857) 317 2044
RotterdamSchiehavenkade 280
3024 EZ Rotterdam
The Netherlands
T +31 (0)10 714 4894
London45 Leather Lane, 4th Floor
London EC1N 7TJ
United Kingdom
T +44 (0) 207 0432 555
Bynder is an easy-to-use branding automation and marketing solution that is specifically
designed to empower brand management departments by connecting multiple brand
touch points and marketing channels. Bynder helps international brands to establish more
effective control and reinforcing branding across multiple marketing channels resulting in
stronger overall marketing and branding communication. Brand managers can therefore
increase operational efficiency and focus on growing brand value sustainably.
First employed in 2010, Bynder is now the market innovation leader for brand portal solutions
and is overall implemented by over 250 brands and multinational companies around the
world. In 2014 and 2015, Bynder was ranked the world’s #1 solution by Top Ten Reviews.
Our client list is diverse and includes such global organizations as KLM Royal Dutch Airlines,
Patagonia, Failte Ireland / Tourism Ireland, Essent, Ingersoll Rand, Iceland Travel, PUMA,
Spotify D.E. MASTER BLENDERS 1753, Scotch & Soda, Volkswagen, DeLaval, and AkzoNobel.
We have had success working with both private corporations from all industries, and large
governmental organizations.
We are currently active in over 50 countries such as the Netherlands, Germany, Belgium,
the United Kingdom, Iceland, Denmark, Sweden, France, the United States, Canada, Brazil,
United Arab Emirates, China and Australia.
About Bynder
